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Reid Hoffman's Blitzscaling Toolkit
Reid Hoffman's Blitzscaling Toolkit: How your team can put blitzscaling into action
What is blitzscaling?
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Distribution

One of the most powerful ways to get distribution is to combine the two strategies of leveraging existing networks and virality.

Summary

Leveraging an existing network is one of the most powerful ways to get distribution of your product.
Your virality strategy can be a combination of organic and incentivized virality.
Retention is just as important as virality; you don't want new users to drop your product right after they get through the front door.

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Al Chen
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Exercise


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Distribution ideas
Leveraging Existing Network
Virality
Roll out Facebook one college at a time to utilize existing college campus network
Lola Tseudonym
Social network where users invite other users
Buck Dubois
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