Appendix

Distribution

One of the most powerful ways to get distribution is to combine the two strategies of leveraging existing networks and virality.
Summary
Leveraging an existing network is one of the most powerful ways to get distribution of your product.
Your virality strategy can be a combination of organic and incentivized virality.
Retention is just as important as virality; you don't want new users to drop your product right after they get through the front door.

Add Discussion Topic
Distribution discussion
6
Search
Done
Idea
Author
Vote
Votes Up
Upvoters
Discussion type
1
Lorem ipsum
AC
Al Chen
👍
0
Distribution
2
Lorem ipsum
AC
Al Chen
👍
0
Distribution
No results from filter

Exercise

Add Leveraging Network Idea
Add Virality Idea
Distribution ideas
0
Search
Leveraging Existing Network
Virality
Roll out Facebook one college at a time to utilize existing college campus network
LT
Lola Tseudonym
Social network where users invite other users
BD
Buck Dubois
Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.