Marketing Campaign Agent
What This Agent Does (Description)
The Campaign Launcher Super Agent is an all-in-one automation system that handles the entire lifecycle of launching a marketing campaign, from creative generation to audience segmentation and notification — with minimal human effort.
Once a marketer submits a campaign brief form, this agent automatically triggers a multi-step pipeline that:
1. Reads Campaign Brief Input
Accepts inputs like campaign name, objective, target platforms (Meta/Google), audience segments, tone, offer, and deadlines. Parses input to determine platform-specific workflows. 2. Generates Campaign Creatives with AI
Uses GPT to write compelling headlines, CTAs, and descriptions. Uses DALL·E or a design API to generate visual assets based on the brand tone, theme, and offer mentioned. Optionally adds brand logo, colors, and formats into template-based visuals. 3. Builds Targeting Structure via Loop
Loops through each audience segment (e.g., "Working Moms," "Fitness Enthusiasts") defined in the form. Defines targeting parameters (age, interests, location). Creates a tailored message angle using GPT. 4. Handles Conditional Platform Workflows
Prepares campaign structure (Campaign → Ad Set → Creative). Uses HTTP request to save or schedule it via Meta Ads API. Structures search/display campaign with suggested keywords and ad extensions. Sends it to Google Ads API (via HTTP block or webhook). 5. Stores Everything in Project Tracker
Saves all creative assets, copies, segments, and performance goals in: Google Sheets or Notion database for campaign tracking. Google Drive or Dropbox for creative storage. 6. Notifies the Team
Sends a Slack or Email message summarizing: Campaign structure (platforms, budget, goal) Bonus Enhancements:
Approval Toggle: If “Approval Required = Yes,” pause final scheduling and notify manager. Launch Reminder: Auto-schedule a Slack reminder on launch day. Post-Launch Tracker: Connect to analytics agent to track CTR, conversions, and auto-optimize. 1. Approval Workflow Toggle
Purpose: Add human verification before campaign goes live.
Workflow:
If “Approval Required = Yes”, the agent pauses just before final API push. A preview of ad creatives Summary of GPT-generated copy To: Approver (via Slack or Email) Once approved via a button/form or Slack response, the campaign proceeds to be scheduled. 2. Launch Day Reminder Scheduler
Purpose: Keep teams aware of the go-live moment.
Workflow:
Based on the campaign start date entered in the form, The agent calculates the exact datetime and: Schedules a Slack reminder 30 mins before launch Includes checklist (e.g., double-check tracking, landing page live, budget settings) 3. Post-Launch Performance Tracker Hook
Purpose: Automatically loop the campaign into ongoing monitoring.
Workflow:
Once the campaign is launched: Store campaign ID, launch date, and owner in a campaign-tracking sheet Send this data to a second agent (e.g., the Performance Optimizer Agent) That agent pulls metrics (CTR, CPC, ROAS) 3 days post-launch and summarizes them Tools & Integrations Suggested
GPT-4 or Claude (creative generation) DALL·E or Canva API (visual generation) Meta Ads & Google Ads APIs (HTTP) Notion or Google Sheets (tracking) Slack or Gmail (notifications) Typeform or Tally.so (form input) Social Listening & Trend Response Agent
Objective
This agent will actively monitor the brand’s online presence, identify sentiment and trends, generate reactive content using AI, notify relevant internal teams, and help transform real-time conversations into marketing actions.
What This Agent Will Do
Once deployed, the Social Listening & Trend Response Agent will:
Continuously Monitor Multiple Channels Track brand mentions, keywords, and trends across: Twitter (mentions, hashtags) Reddit, YouTube comments, or forums (via Apify) Run on a scheduled trigger (hourly/daily) Loop Through All Mentions Extract source, author, message Classify sentiment using GPT (Positive, Neutral, Negative) Categorize topic (e.g., Product, Support, Trend, Influencer) Handle Based on Sentiment & Context Tag as PR, Product, or Support issue Escalate to respective Slack channel Auto-draft internal escalation message Check if author is influencer (based on followers or verified tag) If yes, push to Influencer Tracker If user-generated content (UGC), generate a thank-you note or meme If Trending Topic Detected: Trigger GPT to generate 3 post ideas + CTA suggestions Auto-create memes or creative visuals using DALL·E or Canva API Store and Organize Outputs Save all content (text + images) to Notion database and/or Google Drive Tag and log each mention and response in a Google Sheet (for history) Auto-like, reply, or DM users directly from Twitter Auto-post reactive content to social platforms via webhook Send Real-Time Alerts to Internal Teams Product team (feature mentions or bugs) Customer support (complaints) Growth team (campaign trends or new ad formats) Include GPT-generated summary + recommended action buttons Generate and send a digest of: Negative vs. positive breakdown Email or post to #marketing-daily or #brand-intelligence Slack channel Trigger Campaign Launcher Agent If a trend gains momentum for 2+ days or has high engagement Pre-fill campaign brief for next-day planning or execution Advanced Features / Logic
Conditional IF/ELSE blocks for platform-specific actions Loop block to iterate through all mentions and filter duplicates Delay blocks to manage timing of alerts and publishing Webhooks to connect with other systems (e.g., Slack, Twitter API, Notion, Google Sheets, Meta Ads) Tools to Integrate
Serper.dev / Apify – Data extraction OpenAI GPT / Claude – Summarization, content generation Slack – Alerts and escalation DALL·E / Canva API – Creative visuals Notion / Google Sheets / Google Drive – Content storage Twitter API / Zapier Webhook – For auto-replies or scheduling
HR Lifecycle Agent
Goal
Automate the entire HR lifecycle, from hiring request to exit — including job postings, interviews, onboarding, leave tracking, engagement, policy communication, and performance summaries — all in a single, intelligent workflow using Activepieces’ capabilities (conditions, loops, delays, AI blocks, APIs).
Core Functional Workflows (To Be Implemented)
1. Job Requisition & Approval
Trigger: Hiring manager submits new position request via form. Auto-generate job description using GPT. Create entry in Hiring Tracker (Notion/Google Sheets). IF approval = yes → proceed to Job Posting. 2. Job Posting & Distribution
Internal board (Notion/Sheet) LinkedIn page (Webhook/API if available) Email to all employees for referrals Store all listings in one dashboard. 3. Resume Collection & Filtering
Trigger: Candidate submits application via form or job portal. Parse CV, extract data (name, role, experience). GPT ranks fit (Fit / Average / Reject). If “Fit” → Add to shortlist + notify recruiter. If “Reject” → Send polite rejection email. Avoid duplicates with deduplication logic. 4. Interview Management
Schedule interviews using Google Calendar API. Auto-send invites to panel + candidate. Send feedback form to panel. Store ratings in hiring tracker. 5. Offer Letter Flow
If candidate marked "Selected": Auto-draft offer letter via GPT using predefined structure. Send offer to candidate via email. IF accepted → start onboarding. IF declined → reassign to recruiter. 6. New Hire Onboarding
Send welcome email with checklist + policy pack. Notify IT for system setup. Add to Slack + Notion + Onboarding Tracker. Schedule intro meetings via Calendar. 7. Leave Request & Approval
Trigger: Employee applies leave via form or Slack command. Notify manager for approval (Slack). Update leave tracker (Sheet/Notion). Auto-send approval/rejection to employee. 8. Employee Engagement & Sentiment
Use GPT to summarize team morale. Suggest culture actions (e.g., Coffee Roulette, Gratitude Wall). Share report with HR + leadership. 9. Exit Workflow
Trigger: Resignation submitted. Trigger exit interview + clearance checklist. Notify IT to revoke access. Auto-draft experience letter via GPT. Announce departure internally. 10. HR Reminders & Announcements
