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hunterdouglas
HDI proposal

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Key points covered in the document -

⁠
Introduction
⁠
⁠
⁠
Martech Stack
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⁠
Ads Stack
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⁠
⁠
Cost Analysis
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⁠
⁠
Branding and Content Strategy
⁠
⁠
⁠
Lead Generation Strategy
⁠
⁠
⁠
Channel Strategy
⁠
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⁠
Timeline and Roadmap
⁠
⁠
⁠
Commercials
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Introduction

Overview


The luxury curtains market is characterized by high-quality, bespoke designs that cater to an affluent clientele. These customers seek products that combine aesthetics, functionality, and exclusivity. In recent years, the market has seen a shift towards online shopping, driven by convenience and the ability to browse a wide range of options from the comfort of home. This trend presents a unique opportunity for luxury curtain brands to enhance their digital presence and engage with customers more effectively.

Importance

Digital transformation is crucial for luxury brands to remain competitive in a fast-evolving market. By leveraging digital tools and strategies, brands can create a seamless customer journey, from online browsing to personalized home consultations. This approach not only enhances the customer experience but also streamlines operations and boosts sales. Embracing digital marketing enables brands to reach a wider audience, build stronger relationships with customers, and differentiate themselves from competitors.

Objectives

The primary objectives of this proposal are to enhance the brand's online presence, improve lead generation, and increase sales. This will be achieved through a comprehensive digital transformation strategy that includes website optimization, advanced tech and martech stacks, and targeted marketing campaigns. By implementing these strategies, the brand will be able to provide a superior customer experience, generate high-quality leads, and drive higher conversions, ultimately leading to increased revenue and market share.

MarTech Stack

Suggested Tech Stack
Component
Stack
Priority
Approx. monthly cost ( in $ )
1
Website Platform
Webflow
30
2
Customizable Lead form on Website
Hubspot
1000-4000
3
CRM ( Lead Management Platform )
Hubspot
1000-4000
4
Basic Analytics
Google Analytics
Free
5
Advanced Analytics
⁠
Adobe Analytics
⁠
/
Amplitude
⁠
⁠
Depends on the package
6
CDP ( Customer Data Platform )
⁠
Segment
⁠
( Segment CDP +
Amplitude
⁠
analytics is the best combination )
120-500 per month depending on the number of website sessions per month
7
Customer Support
⁠
Hubspot
⁠
/ Freshdesk / Zendesk
90-120 / free
8
Marketing Automation ( for email / push notification / whatsapp )
⁠
Webengage
⁠
⁠
Depends on package( approx 300 per month)
9
Centralised Ticketing System
⁠
Hubspot
⁠
/ Freshdesk / Zendesk
Free with Hubspot
10
Website Chatbot
Hubspot
Free with Hubspot
11
Website Heatmap
Microsoft Clarity( free), Hotjar( paid)
Free
12
Sentimental and Keyword level tracking for brand and competition
⁠
Mention.com
⁠
⁠
250-300
13
Marketing and Business Automation
⁠
Make.com
⁠
/ Pabbly / Zapier
Depends on the number of automation activities
14
Marketing Operations - Task Management
⁠
Monday.com
⁠
/
Coda.io
⁠
⁠
Starting from 50 ( depends on the number of seat )
15
Marketing Documentation
⁠
Coda.io
⁠
/
Notion
⁠
⁠
Starting from 50 ( depends on the number of seat )
16
SEO
Semrush/Ahrefs
120
17
Creative Tools for Stock Footage
Envato Element
16
18
Design tools
Adobe Suite
23
19
GenAI Graphics tool
https://leonardo.ai/
20
20
GenAI Research tool
Claude/ Chat GPT-4o
20
21
GenAI Video tools
⁠
Heygen
⁠
/
Invideo
⁠
⁠
30
22
GenAI Voiceover tools
ElevenLabs/ Chat GPT-4o
Freemium
23
Youtube SEO Tool
Tubebuddy
2
24
E-commerce Integration extension if needed
Shopify
Free with Hubspot
There are no rows in this table
⁠

Ads Stack


Cost Analysis

Estimated Costs
Component
Estimated Cost( monthly in $)
Type of Cost
1
Website Development
3000-5000
One Time
2
CRM Implementation
1000-4000
Monthly
3
Analytics Tools
0-500
Monthly
4
Martech Tools
0-1000
Monthly
5
Ad Spend
Depends upon plan
Monthly
There are no rows in this table
⁠

Branding and Content Strategy

Summary
Component
Details
1
Brand Positioning
Luxury
Exclusivity
Modern
2
Content Creation
Before and After
BTS ( behind the scenes )
Making in process
High-quality images and videos of products
Customer testimonials and case studies
Blog posts on interior design tips and trends
3
Content Distribution
Regular updates on social media platforms
Email newsletters
Influencer collaborations
4
SEO Strategy
High quality DIY blogs
Listicles ( Top 10.. ) blogs
Backlink building with content of Mygate and other relevant real-estate platforms
5
PR Strategy ( samples )
Finance
GQ India
Vogue,etc
There are no rows in this table
⁠

Lead Generation Strategy

⁠
⁠
⁠
Details of phases in the roadmap below.
After Phase 2 ends, we can scale at the rate of 10-15% MOM
Suggested Ad platforms and enhancer
Category
Platform
Relevance
1
Leadgen and Brand Marketing
Google
2
Leadgen and Brand Marketing
Meta
3
Leadgen and Brand Marketing
Twitter
4
Leadgen and Brand Marketing
Linkedin
5
Programmatic
Adobe
6
Native
Outbrain
7
Native
Taboola
8
Brand Marketing
Amazon DSP
9
Brand Marketing
Flipkart DSP
10
Brand Marketing
Paytm DSP
11
Brand Marketing
Mygate and similar
There are no rows in this table
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Ad Clicks > 20% > Website Visitors > 95% > Leads

Broad Channel Strategy

Overview
Channel
Details
1
Organic Search
SEO best practices, Content marketing
2
Paid Search
PPC campaigns, Display ads
3
Social Media
Organic and paid campaigns, Influencer partnerships
4
Email Marketing
Segmented email lists, Personalized content
5
Direct Traffic
Brand awareness campaigns, Offline promotions driving online engagement
There are no rows in this table
⁠

Roadmap

Timeline
Discovery and planning
Website and tech stack setup
Marketing strategy implementation
Optimization and scaling
2020
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2021
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2022
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2023
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2024
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2025
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2026
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2027
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2028
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Discovery and planning
Website and tech stack setup
Marketing strategy implementation
Optimization and scaling
Year
TodayFit
⁠
Roadmap
Phase
Start
End
1
Discovery and planning
Jun 1
Jun 30
2
Website and tech stack setup
Jul 1
Aug 31
3
Marketing strategy implementation
Sep 1
Nov 30
4
Optimization and scaling
Nov 3
Mar 31
There are no rows in this table
⁠

Commercials

Inclusions -
Detailed strategy/checklist/guidance on each phase as mentioned above
Identify and analyse marketing insights for our internal and collaborative campaigns
Suggestion to optimise across complete:
Website Stack
Ad tech Stack
Martech Stack
Create repeatable and scalable process/SOP for all marketing activities
Engagement commercials - 1000 USD/month
Weekly reporting
4-6 calls a month depending upon the requirements
Provide Support across all verticals to get the entire game rolling.

Hope this works. Looking forward to connecting with you! 😀



Key points covered in the document -
Introduction
Overview
Importance
Objectives
MarTech Stack
Suggested Tech Stack
Ads Stack
Cost Analysis
Estimated Costs
Branding and Content Strategy
Summary
Lead Generation Strategy
Suggested Ad platforms and enhancer
Broad Channel Strategy
Overview
Roadmap
Timeline
Roadmap
Commercials
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