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hunterdouglas
HDI-Stack



MarTech Stack

Suggested stack
Status
Date
Component
Stack
Priority
Approx. monthly cost ( in $ )
1
Website Platform
Webflow
​
2
Task Management and Documentation
Coda/Notion
​
3
Basic Analytics
Google Analytics
​
4
Website Heatmap
Microsoft Clarity
​
5
Workflow automation
Make.com
​
6
Domain hosting
Godaddy/Hostinger
​
7
Aisensy / Wati.io
Whatsapp marketing
​
8
Clevertap
Marketing Automation
​
9
Facebook/Insta Page
​
​
10
8/26/2024
Meta Ad account
​
​
11
8/26/2024
Google Ad account
​
​
12
9/2/2024
AB Testing
Sitespect / VWO / Hotjar
​
13
​
​
​
There are no rows in this table
⁠
Cost of deployment
Component
Estimated Cost( monthly in $)
Type of Cost
1
Website Development
5000
One Time
There are no rows in this table
⁠
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@digital hillarys
⁠
@Rangeet Majumder
⁠
- what is the Email marketing client we are going to use for retargeting of 1P data . All templates are available. Can we set this up this month itself

Lead Generation Strategy

⁠
⁠
⁠
Details of phases in the roadmap below.
After Phase 2 ends, we can scale at the rate of 10-15% MOM
Suggested Ad platforms and enhancer 2
Category
Platform
Relevance
1
Leadgen and Brand Marketing
Google
2
Leadgen and Brand Marketing
Meta
3
Leadgen and Brand Marketing
Twitter
4
Leadgen and Brand Marketing
Linkedin
5
Programmatic
Adobe
6
Native
Outbrain
7
Native
Taboola
8
Brand Marketing
Amazon DSP
9
Brand Marketing
Flipkart DSP
10
Brand Marketing
Paytm DSP
11
Brand Marketing
Mygate and similar
There are no rows in this table
⁠

Roadmap

Timeline 2
1
Discovery and planning
Website and tech stack setup
Marketing strategy implementation
Optimization and scaling
2020
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2021
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2022
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2023
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2024
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2025
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2026
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2027
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2028
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Discovery and planning
Website and tech stack setup
Marketing strategy implementation
Optimization and scaling
Year
TodayFit
⁠
Roadmap 2
1
Phase
Start
End
1
Discovery and planning
Jun 1
Jun 30
2
Website and tech stack setup
Jul 1
Aug 31
3
Marketing strategy implementation
Sep 1
Nov 30
4
Optimization and scaling
Nov 3
Mar 31
There are no rows in this table
⁠





MarTech Stack
Suggested stack
Cost of deployment
Lead Generation Strategy
Suggested Ad platforms and enhancer 2
Roadmap
Timeline 2
Roadmap 2
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