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Recap and Next

Report
VIVO - JAN : APRIL
Product Type
Net Items Sold
Net Sales
Returns
Discounts
Life Style
260
179,218.4
25140
13439
Training Footwear
213
159313
28708
14636
Performance
147
113640
86710
9009
Outdoors
68
41343
12592
5198
All-Weather
22
6294
1368
4403
There are no rows in this table
⁠
Life Style: Leads in both units sold and net revenue, indicating a clear hero product with strong demand.
Training Footwear: Shows high sales but also the highest returns, suggesting possible size/fit issues.
Performance Range: Efficient with solid sales and low returns, indicating good product-market fit.
Outdoors Category: Has decent Average Order Value (AOV) but very high return rate, which may require clearer positioning.
All-Weather: Underperforming with lowest sales, high discounting, and weak traction overall.

⁠


SOLETHERAPHY - JAN : APRIL
Product Type
Net Items Sold
Gross Sales
Discounts
Returns
Net Sales (₹)
Sandals
174
74210
4303
7914
61991
Outdoors
59
36585
1590
7253
27741
Sneakers
39
26671
2684
1339
22646
Training Shoes
33
28022
1211
4849
21962
BAGS
13
8284
0
0
8284
​
​
​
​
​
​
There are no rows in this table
⁠
Sandals: Lead with highest sales and volume, marking them as a top-performing, season-friendly product.
Outdoors Category: Strong sales but highest return rate, indicating potential sizing or product quality issues.
Sneakers: Emerging well with decent revenue and low returns, ideal for urban/lifestyle buyers.
Training Shoes: Show good demand but high return value , suggesting that product fit or comfort may need review.
BAGS: Low-volume with zero returns and discounts, making them profitable and great for bundling.


⁠


AETREX - JAN : APRIL
Product Type
Net Items Sold
Gross Sales
Discounts
Returns
Net Sales
Arch Support Sneakers
130
10080
903
8861
90315
Sandals
189
88406
0
8934
79472
Sneakers
43
17980
0
2227
15735
Orthotics
44
13190
0
650
12540
Slipper
30
5467
32
109
5325
​
​
​
​
​
​
There are no rows in this table
⁠
Arch Support Sneakers drive the highest revenue — minimal discounts, loyal repeat buyers.
Sandals lead in volume (189 units) but also have the highest return value, indicating fit issues.
Sneakers underperform — moderate sales with relatively high returns, needs better positioning.
Orthotics are low-return, high-margin — perfect for upselling and wellness bundles.
Slippers are low-volume, stable performers — ideal as freebies or cart boosters.




Next steps
Brand
What Worked
What Didn’t Work
Next Steps
VIVO
Lifestyle & Training drove high unit sales
High returns in Training and Outdoors
Reduce return friction, scale top-performing SKUs
SOLETHERAPY
Sandals & Sneakers sold well with low return rates
Outdoors & Training shoes had high returns
Refine product descriptions, prioritize sandals in summer push
AETREX
Arch Support Sneakers delivered high revenue & low discounts
Sandals had high return value despite volume
Add size/fit guidance for sandals, bundle orthotics/slippers for upsell
There are no rows in this table
⁠

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