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Benchmarks


Website
Metric
Benchmark
How to improve
Reference Link
Bounce Rate
Below 50%
Optimise page speed
ATC Rate
10%
Ensure collection pages have ATC button on all. + Make it sticky on mobile versions of pdp.
Conversion Rate
2-3%
Improve overall funnel and PDP structure
Repeat Rate
15%
Get a Automation tool like klaviyo for whatsapp and email.
AOV
More than 600 AOV
Use CART optimisations. Reference shared
Collection page filters
Collection Page filters:
Shop by gender
Shop by brand
Shop by color
Shop by type
Price Slider
Offers
Highlight offers on:
Announcement header
PDP blocks
homepage banners
Collection page banners.
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