Repeat the process and make product/market fit your most important metric.
We are diligent about surveying new users, and we make sure that we never survey the same user twice.

Product/Market Fit Over Time

After our initial analysis, we made the product/market fit score our most important metric, tracked weekly, monthly, and quarterly. We refocused the product team, creating an
where the only
was the product/market fit score. This ensured that we would continually increase product/market fit over time.
Created with Highcharts 7.2.1PeriodVery DisappointedProduct Market Fit Threshold12340.30.350.40.450.50.550.6

In the summer of 2017, our product/market fit score — after segmentation — was 33%. After a quarter, it was 47%. Next quarter, it was 56%. And the quarter after that, 58%.

Within just three quarters, our product/market fit score had nearly doubled to 58%!

I hope you consider using the product/market fit engine at your company. If you do, please let me know — I'd love to help in any way that I can.

You can find me at
and at

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