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Original (All Content) Josh Viner's Hub
I help marketers and founders use psychology to create more persuasive ads | Creative Strategist @ the creative lab.
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11 creative Christmas ads
Real-World Example
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How Calm uses The Barnum Effect in their ads
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How Elevate App uses The Competion Bias in their ads
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The Anchoring Effect to increase perceived value
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3 psychological reasons why your ads might not be getting traction
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99.99% of ads fail because of 3 things
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5 questions that make an ad good
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2 pillars of good storytelling
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“Pope in the Pool” technique to create viral educational videos
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You don’t need more ads. You need angles.
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How to use the Self-Relevance Effect to make your ads feel personal
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3 steps to convert more prospects into customers
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12 brutal truths every marketer needs to hear
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8 soft skills of the best marketers
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5 steps to high-converting ads
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3 types of benefits in your marketing
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8 copywriting frameworks every marketer needs to know
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Calm’s “Sleep Naked?” Billboard
Real-World Example
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Black Friday ad creative tip
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How to conduct customer research
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Use emotional responses to create impactful ads
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5 ways to use psychology for high-converting ads
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7 psychology tricks to save on ad spend
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“Fascinations” technique for landing page copy
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21 different ad types from one product benefit
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3 things for scroll-stopping hooks
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How to increase ad conversions by 127.5%
Case Study
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Prospects only care about what your product can do for them
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3 psychology tricks in ads to increase CTR%
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7 cognitive biases every marketer should know
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Use specificity to make your ads stand out
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One tactic to boost your CTR by 18%
Case Study
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How Duolingo uses the Halo Effect to change their perception
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3 tips to create more persuasive ads and stop wasting money
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SUCCESS model for copywriting to get more customers
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7 psychology principles to help you make more money from your ads
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9 mindstates to get more customers
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7 psychology principles in one ad
Real-World Example
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Feature vs. Benefit ad
Ad Creative Breakdown
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How to write scroll-stopping hooks
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6 steps to creating viral content and products
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16 human desires to use in ads
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How to 3x the price of your product and still sell more
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9 psychology concepts marketers need to know to sell more
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6 steps to building million dollar ads
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3 lessons from Brooks running shoes
Real-World Example
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9 frameworks to find your next winning marketing idea
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Humor is underrated in advertising
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The simple framework for all of marketing
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5 lessons after $1m of revenue through FB and Google Ads
Case Study
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Stop selling your SaaS. Start selling your customer’s future self.
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Skip the hook. Start with your prospects’ transformation.
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How Magic Spoon uses The Contrast Effect in their ads
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How to use Risk Aversion to convert prospects into customers
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4 step advertising playbook
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The real 20% of Paid Social that will drive 80% of your results
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How Headway uses the Pygmalion Effect in their ads
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How to test new ad creative on Facebook
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Your ads don’t work because you don’t know your customer
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Stop showing faces in your ads to boost purchases by 70%
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Advertising isn’t a process, it’s a cycle
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The difference between average vs. good vs. great performance marketers
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Be an archaeologist in marketing
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How Loop uses Self-Image Congruity in their packaging to drive sales
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How to use Reply-to-Comment ads
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How to use Self-Image Congruity to target your prospects
Real-World Example
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Using Confirmation Bias in ads
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AG1’s side-by-side ad
Real-World Example
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The wrong — and right — way to run FB Ads
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