Skip to content
Josh Viner's Hub
I help marketers and founders use psychology to create more persuasive ads | Creative Strategist @ The Creative Lab
Category
Search
How Calm uses The Barnum Effect to relate to anyone
Company Case Study
Psychology
8 copywriting frameworks every marketer needs to know
Strategies & Frameworks
Ads
Black Friday ad creative tip
Tactic
Ads
How Hopper uses the Anchoring Effect
Company Case Study
Psychology
3 types of benefits in your marketing
Strategies & Frameworks
How Grammarly uses the Self-Relevance Effect to make their ads feel personal
Company Case Study
Psychology
4 step advertising playbook
Ads
Strategies & Frameworks
4 steps for scroll-stopping hooks
Ads
Strategies & Frameworks
Calm’s “Sleep Naked?” Billboard
Company Case Study
Ads
PRESTO leverages 7 psychology principles in one ad
Company Case Study
Psychology
The Fueling Station uses the Self-Image Congruity Effect to target prospects
Company Case Study
Psychology
Clear Night’s feature vs. benefit ad comparison
Company Case Study
Ads
The simple framework for all of marketing
Strategies & Frameworks
How to conduct customer research
Strategies & Frameworks
5 steps to high-converting ads
Strategies & Frameworks
9 frameworks to find your next winning marketing idea
Strategies & Frameworks
AG1’s Reply-to-Comment ads to overcome objections
Tactic
Ads
Company Case Study
Stop selling your SaaS. Start selling your customer’s future self.
Psychology
How Loop uses Self-Image Congruity in their packaging to drive sales
Company Case Study
Psychology
Skip the hook. Start with your prospects’ transformation.
Strategies & Frameworks
Psychology
Emotions & Feelings Wheel to create impactful ads
Strategies & Frameworks
Psychology
3 lessons from Brooks running shoes
Company Case Study
Slow motion videos boost your CTR by 18%
Tactic
Ads
5 psychology principles for high-converting ads
Psychology
7 psychology tricks to save on ad spend
Psychology
SUCCESS model for copywriting to get more customers
Strategies & Frameworks
7 psychology principles to help you make more money from your ads
Strategies & Frameworks
Psychology
“Fascinations” technique for landing page copy
Tactic
The real 20% of Paid Social that will drive 80% of your results
Strategies & Frameworks
21 different ad types from one product benefit
Ads
Strategies & Frameworks
3 components for scroll-stopping hooks
Ads
Strategies & Frameworks
Increase ad conversions by 127.5% using surprises
Ads
Tactic
How Headway uses the Pygmalion Effect to push you to be your best
Company Case Study
Psychology
Prospects only care about what your product can do for them
Psychology
Strategies & Frameworks
How Vessi uses Risk Aversion to convert prospects into customers
Company Case Study
Psychology
How Liven uses Confirmation Bias to validate your beliefs
Company Case Study
Psychology
Stop showing faces in your ads to boost purchases by 70%
Tactic
Psychology
How Elevate App uses Completion Bias to encourage you to complete tasks
Company Case Study
Psychology
3 psychology tricks in ads to increase CTR%
Psychology
Tactic
7 cognitive biases every marketer should know (and how to use them)
Psychology
Tactic
Use specificity to make your ads stand out
Strategies & Frameworks
3 tips to create more persuasive ads and stop wasting money
Psychology
Ads
“Pope in the Pool” technique to create viral educational videos
Strategies & Frameworks
9 mindstates to get more customers
Strategies & Frameworks
Psychology
How Magic Spoon uses the Contrast Effect to compare to ‘regular cereal’
Company Case Study
Psychology
6 steps to creating viral content and products
Psychology
Strategies & Frameworks
How Duolingo uses the Halo Effect to change their perception
Company Case Study
Psychology
16 human desires to use in ads
Psychology
Strategies & Frameworks
How to 3x the price of your product and still sell more
Strategies & Frameworks
9 psychology concepts marketers need to know to sell more
Psychology
Strategies & Frameworks
6 steps to building $1.6MM ads
Ads
Strategies & Frameworks
How AG1 uses Side-by-Side ads
Company Case Study
Ads
Tactic
Want to print your doc?
This is not the way.
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.