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Josh Viner's Hub

I help marketers and founders use psychology to create more persuasive ads | Creative Strategist @ The Creative Lab

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How Calm uses The Barnum Effect to relate to anyone

8 copywriting frameworks every marketer needs to know

Black Friday ad creative tip

How Hopper uses the Anchoring Effect

3 types of benefits in your marketing

How Grammarly uses the Self-Relevance Effect to make their ads feel personal

4 step advertising playbook

4 steps for scroll-stopping hooks

Calm’s “Sleep Naked?” Billboard

PRESTO leverages 7 psychology principles in one ad

The Fueling Station uses the Self-Image Congruity Effect to target prospects

Clear Night’s feature vs. benefit ad comparison

The simple framework for all of marketing

How to conduct customer research

5 steps to high-converting ads

9 frameworks to find your next winning marketing idea

AG1’s Reply-to-Comment ads to overcome objections

Stop selling your SaaS. Start selling your customer’s future self.

How Loop uses Self-Image Congruity in their packaging to drive sales

Skip the hook. Start with your prospects’ transformation.

Emotions & Feelings Wheel to create impactful ads

3 lessons from Brooks running shoes

Slow motion videos boost your CTR by 18%

5 psychology principles for high-converting ads

7 psychology tricks to save on ad spend

SUCCESS model for copywriting to get more customers

7 psychology principles to help you make more money from your ads

“Fascinations” technique for landing page copy

The real 20% of Paid Social that will drive 80% of your results

21 different ad types from one product benefit

3 components for scroll-stopping hooks

Increase ad conversions by 127.5% using surprises

How Headway uses the Pygmalion Effect to push you to be your best

Prospects only care about what your product can do for them

How Vessi uses Risk Aversion to convert prospects into customers

How Liven uses Confirmation Bias to validate your beliefs

Stop showing faces in your ads to boost purchases by 70%

How Elevate App uses Completion Bias to encourage you to complete tasks

3 psychology tricks in ads to increase CTR%

7 cognitive biases every marketer should know (and how to use them)

Use specificity to make your ads stand out

3 tips to create more persuasive ads and stop wasting money

“Pope in the Pool” technique to create viral educational videos

9 mindstates to get more customers

How Magic Spoon uses the Contrast Effect to compare to ‘regular cereal’

6 steps to creating viral content and products

How Duolingo uses the Halo Effect to change their perception

16 human desires to use in ads

How to 3x the price of your product and still sell more

9 psychology concepts marketers need to know to sell more

6 steps to building $1.6MM ads

How AG1 uses Side-by-Side ads

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Subscribe to Psychology of Ads

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Creative Strategy Audit

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