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Merchant Network
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MoM
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MoM

Praveen

Definition

Someone who has good presence in a city or can work like landmark and has time to interact with us. Someone who is ready to listen to us for some work.

Efforts


Benefits

Strong network to help supply
Document Collection by supply at merchants
Client work as well
⁠

Vaibhav

Definition

Local shopkeepers who have around 2 hours daily to spare with us and can provide goods / services to our supply in lieu of payment by Awign at a discounted cost. The discuont will be partially borne by shopkeeper and partially by Awign. The exact type of goods / services merchant that we partner with will decided by a survey with supply partners.

Efforts

Supply survey (4 days) + merchant onboarding (3-4 weeks) → Total 1 month
SMS cost (1.5-2 lakhs) + discount offered to supply (250 per supply per month (5 % of monthly payout as discount))

Benefits

Substitute for local offices
Can be used as a onboarding, training and skill assessment center
Brand building and awareness
⁠

Manav

Definition

They are equivalent to our gig workers and we can pay them monetarily. They will be paid according to the type of work and when the work arrives.

Efforts

Like an actual project we did for some client which involved opnboarding merchants

Benefits

A place to mark attendacne (haziri) for supply
A central point for distributing / collecting goods (posters, client documents etc.)
⁠

Aditya

Definition

We need to define the persona (define SOW)
we can deal with supply partners directly

Efforts

Kills our motto of everything online (okay bcoz strategically makes sense of hybrid model)
1 manager with team of interns in expansion team
Onboarding cost (2 months + 50-60K)
Working cost (depends a lot on the use case; travelling + packaging + hard cash)

Benefits

Offline activities based on some vertical
Onboarding projects (only for offline projects, mostly LMD possible)
Back office work (DD and audit projects) (betterplce and DHL)
Branding (localize vendors tie up)
⁠

Sudeep

Definition

Working cost - most likely hard cash because any form of promise cannot be done due to uneven demand

Efforts

Timeframe - probably 2-3 weeks for 500 merchants
Onboarding Cost - 80-100 INR per cost
Manpower - couple of guys from UA plus 1 from ops

Benefits

Material transfer and distribution
Take attendance
⁠

Mudit

100 delivery boys → increase to 200 guys
paani dete jaate ho, cylinder dene jaate ho delivery bhi krdiyo

Definition

It will increase their footfall a lot
But we need to build trust and continuity of cashflow to spply to build trust

Efforts

Manpower - 1 soft guy (trainer),
Timeframe -
Cost -

Benefits

They will be helpful for all field jobs like DD, LMD, audit but not for work for home
Can be used as a material aggregrator, can be helpful in building our own supply chain
Can be used as a complaint center (can reduce the drop rate), extension for CRX (eg - shivsena kendra in Maharashtra) - build a sustainable network
⁠

Mahima

We don’t have user personification.
Attendance - talk to Asif
Map the problem statements
Shopowners vs working class (different use cases)

Definition


Efforts

Timeline - 1 month
Log - 4 interns @ 20k / month
Onboarding cost -

Benefits

Every use case is possible
⁠

Saurabh

These groups are at facebook (FMCG networks)
Get yourself added → post the tasks → conduct due diligence →
Need volume to make this fly
Every retailer has a network which can connect with other networks

Definition


Efforts

Timeframe - Tasks should be proper, then only 1-2 days (earnings should be minimum 5-10k per month)
Onboarding cost - FB me zero cost, will have some cost for background check
Manpower - No idea

Benefits

DD me help ho jaega (will increase revenue)
⁠

Anirudh

Definition

Start with a target merchant group, understnad their pain points and then help them out.
Online record keeping and network
Creating a marketplace and then charge them

Efforts

Timeframe - not a lot of time
Manpower - 1 pm, 1 engineer, 1 DM guy, 1 onboarding guy, 1 engagement guy, 1 commercials guy
Acquisition cost - we need to test it out but estimating about 40-80 per lead for top of the funnel with about 20-40% conversion rate

Benefits

Won’t be able to solve manpower problems
We can identify their pain points and keep upselling them
We can connect our LMD clients and this merchant network
⁠

Runam

explain merchant network
identify top 3 use cases - they will say yes mostly
identify which vertical exactly will this be helpful
identify the projects
identify with some crude numbers what will happen at each stage

Vaibhav Jaiswal

Badal

Karan Singh

Kamal Limani

Shubham Chandel


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