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MoM

Praveen
Definition
Someone who has good presence in a city or can work like landmark and has time to interact with us. Someone who is ready to listen to us for some work.
Efforts

Benefits
Strong network to help supply
Document Collection by supply at merchants
Client work as well
Vaibhav
Definition
Local shopkeepers who have around 2 hours daily to spare with us and can provide goods / services to our supply in lieu of payment by Awign at a discounted cost. The discuont will be partially borne by shopkeeper and partially by Awign. The exact type of goods / services merchant that we partner with will decided by a survey with supply partners.
Efforts
Supply survey (4 days) + merchant onboarding (3-4 weeks) → Total 1 month
SMS cost (1.5-2 lakhs) + discount offered to supply (250 per supply per month (5 % of monthly payout as discount))
Benefits
Substitute for local offices
Can be used as a onboarding, training and skill assessment center
Brand building and awareness
Manav
Definition
They are equivalent to our gig workers and we can pay them monetarily. They will be paid according to the type of work and when the work arrives.
Efforts
Like an actual project we did for some client which involved opnboarding merchants
Benefits
A place to mark attendacne (haziri) for supply
A central point for distributing / collecting goods (posters, client documents etc.)
Aditya
Definition
We need to define the persona (define SOW)
we can deal with supply partners directly
Efforts
Kills our motto of everything online (okay bcoz strategically makes sense of hybrid model)
1 manager with team of interns in expansion team
Onboarding cost (2 months + 50-60K)
Working cost (depends a lot on the use case; travelling + packaging + hard cash)
Benefits
Offline activities based on some vertical
Onboarding projects (only for offline projects, mostly LMD possible)
Back office work (DD and audit projects) (betterplce and DHL)
Branding (localize vendors tie up)
Sudeep
Definition
Working cost - most likely hard cash because any form of promise cannot be done due to uneven demand
Efforts
Timeframe - probably 2-3 weeks for 500 merchants
Onboarding Cost - 80-100 INR per cost
Manpower - couple of guys from UA plus 1 from ops
Benefits
Material transfer and distribution
Take attendance
Mudit
100 delivery boys → increase to 200 guys
paani dete jaate ho, cylinder dene jaate ho delivery bhi krdiyo
Definition
It will increase their footfall a lot
But we need to build trust and continuity of cashflow to spply to build trust
Efforts
Manpower - 1 soft guy (trainer),
Timeframe -
Cost -
Benefits
They will be helpful for all field jobs like DD, LMD, audit but not for work for home
Can be used as a material aggregrator, can be helpful in building our own supply chain
Can be used as a complaint center (can reduce the drop rate), extension for CRX (eg - shivsena kendra in Maharashtra) - build a sustainable network
Mahima
We don’t have user personification.
Attendance - talk to Asif
Map the problem statements
Shopowners vs working class (different use cases)
Definition

Efforts
Timeline - 1 month
Log - 4 interns @ 20k / month
Onboarding cost -
Benefits
Every use case is possible
Saurabh
These groups are at facebook (FMCG networks)
Get yourself added → post the tasks → conduct due diligence →
Need volume to make this fly
Every retailer has a network which can connect with other networks
Definition

Efforts
Timeframe - Tasks should be proper, then only 1-2 days (earnings should be minimum 5-10k per month)
Onboarding cost - FB me zero cost, will have some cost for background check
Manpower - No idea
Benefits
DD me help ho jaega (will increase revenue)
Anirudh
Definition
Start with a target merchant group, understnad their pain points and then help them out.
Online record keeping and network
Creating a marketplace and then charge them
Efforts
Timeframe - not a lot of time
Manpower - 1 pm, 1 engineer, 1 DM guy, 1 onboarding guy, 1 engagement guy, 1 commercials guy
Acquisition cost - we need to test it out but estimating about 40-80 per lead for top of the funnel with about 20-40% conversion rate
Benefits
Won’t be able to solve manpower problems
We can identify their pain points and keep upselling them
We can connect our LMD clients and this merchant network
Runam
explain merchant network
identify top 3 use cases - they will say yes mostly
identify which vertical exactly will this be helpful
identify the projects
identify with some crude numbers what will happen at each stage
Vaibhav Jaiswal
Badal
Karan Singh
Kamal Limani
Shubham Chandel

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