Use Cases
Brand building & awareness Support in onboarding activities Support in supervisory work Logistics (material aggregration & distribution) ; helpful in building internal supply chai Back office work / local touch base for field projects (DD, audit & LMD) Attendance / haziri point for field project Extension of CX team, used as a complaint center Alternate revenue source (eg - build a marketplace for wholesalers & retailers solving price and payment term problems and then upsell other services which can be identified with other pain points; can connect LMD and merchants for logistics) Can be used as insite report especially for FMCG Efforts
Timeframe - Approx 1 month for pilot Onboarding Cost - Around 50K INR + cost of background check Team - 1 UA, 1 Ops, 1 Growth manager, 1 trainer (soft guy to train humbleness), 1-2 interns Benefits to Merchant
Increased footfall → increased revenue & profits Packaged deals (supply gets goods / services instead of payout from our merchants at a discount) Other points to consider
Background check is almost a compulsory in every use case A good way to start is to go through different FB groups for quick litmus test Hybrid model (offline + online) is strategically beneficial although it is against our motto of everything online We cannot have fluctuating work for our merchants or else this won’t be sustainable Need to have consistency in payouts and supply experience for this to work Need to define persona for exact extimates Can use third party networks as well Can leverage existing / future merchants that we have done / can do Conclusion
Identify the biggest problem statements from the given pool of use cases, perform a cost-benefit analysis and then start with a pilot.
Top use cases
Surity while activating the supply
Conclusion
Ask very specific questions to senior ops (eg - which projects, which location etc) Check with betterplace merchants, can we use them for our own uses? Define scope of pilot after validation from senior ops Gigindia, Apna and futwork