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Go to market exercise
The challenge
FinOps for startups
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FinOps for startups

Buyer
3
Who’s our buyer?
roughly:
50% founders
25% CFO / COO
25% chief of staff or other

Their problem
They’ve outgrown their accounting firm, but they don’t feel ready to hire a full team in house
The competition
Accounting firms
Portfolio / virtual CFOs
Bookkeepers
Awareness
2
How they find us
Organic LinkedIn posting
Networking and word of mouth
Organic referrals from clients and partners
How we find them
LinkedIn outreach
Incentivised referral scheme
Also trying:
VC partnership
Conversion
2
Our sales process
Discovery call with Charlie / founder
Scope recommendation with FinOps Lead
Why they choose us
We’re experts on startup finance functions
The fractional model is perfect for their stage of growth
Management
2
What’s our budget?
???
How do we know if we’ve been succesful?
Leads generated in Hubspot Conversion in hubspot
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