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Go to market exercise
The challenge
FinOps for startups
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The challenge

Background

A lot of our background is in FinOps for startups. We still have room to improve here, but we’ve got to a point where we have a good understand of who our buyers are, what they want and why they should choose us.
We’ve summarised some of that information
here
⁠
.
Since our rebrand however we’ve had some really exciting demand from other sectors, but we haven’t yet got as much of a plan for each of them.
Vertical
Buyer type
% of our current business
How developed is our plan
FinOps
3
Startup
000
80
000
90
Scale-up
000
15
000
60
Enterprise
000
1
000
30
PeopleOps
3
Startup
000
4
000
40
Scale-up
000
000
20
Enterprise
000
000
10
LegalOps
3
Startup
000
000
10
Scale-up
000
000
10
Enterprise
000
000
10
⁠

The challenge

Imagine that we’re trying to create a high level plan for PeopleOps for startups (similar to the
FinOps example
⁠
).

We’re not expecting you to have the answers already, but we’re really interested to hear about the process you would follow for getting them.
What process would you follow?
What information would you need and how would you get it?
What would you expect to achieve and by when?

We’ll also ask about your instincts for the project:
What marketing activities would you start experimenting with?
How would you assess whether they were successful?
How long would you give them?
What challenges or opportunities would you expect with introducing the model to a new buyer?
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