Healthcare advertising laws in France are strict in order to protect consumers. Here's an overview of what healthcare companies can advertise:
- Over-the-counter (OTC) medicines - Companies can advertise non-prescription drugs directly to consumers in France. This includes common pain relievers, cold medicines, allergy medications, etc.
- Medical devices & equipment - Advertisements for medical devices, equipment and health aids don't require the same authorization as medicines. This includes wheelchairs, diabetes monitoring kits, compression stockings, etc.
- Wellness & fitness products - General wellness products like vitamins, supplements, sport drinks, fitness memberships can be freely advertised following standard rules.
- Prescription medicines - Cannot be advertised directly to the general public. Pharmaceutical ads are limited to medical journals and aimed at healthcare professionals.
- Hospitals, clinics & practices - Healthcare facilities can advertise their services, locations, opening hours, contact details and non-specific areas of expertise. Claims about quality of care or outcomes may be restricted.
- Health services - Spas, homeopathic services, dental clinics and other health services can advertise clearly describing the services they offer.
Overall the rules aim to control false or misleading claims about healthcare treatments while allowing advertising of information to guide consumer choice. Regulators like ANSM monitor compliance.
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