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If we exclude prescription drugs where marketing to customers is only allowed in the USA and New Zealand, it is possible to market directly to consumers for OTC drugs, medical devices, health services, hospitals, and clinics.:
Table
Country
Prescription drugs
OTC drugs
Medical Devices
Health Services (including Hospitals, Practices, Clinics)
Alternative Medicine (including products and supplements
France
No
Yes
Yes with restrictions
Yes but no superiority messaging
Yes with no claim of effectiveness
Germany
No
Yes
Yes
Yes but no superiority messaging
Yes with no claim of effectiveness
Spain
No
Yes
Yes with restrictions
Yes but no superiority messaging
Yes with no claim of effectiveness
Italy
No
Yes
Yes with restrictions
Yes but no superiority messaging
Yes with no claim of effectiveness
Spain
No
Yes
Yes with restrictions
Yes but no superiority messaging
Yes with no claim of effectiveness
United Kingdom
No
Yes
Yes with restrictions
Yes but no superiority messaging
Yes with no claim of effectiveness
There are no rows in this table
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