Product Launch Checklist

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Product Launch Checklist

Product Launch Checklist

Frame the launch

Press release

Thanks to Robert (Munro) Monarch for the

inspiration⁠

⁠

Heading: short name for the product that the target customers will understand

Subtitle: One sentence saying who the market is and what the benefit is

Summary

2–4 sentences that gives a summary of the product and the benefits. Should be self-contained so that a person could read only this paragraph and still understand the new product/feature.

Problem

2–4 sentences describing the problem that a customer faces, which this product solves. Tests your assumptions about the pain-points that you are addressing.

Solution

2–4 sentences, describing how the new product/feature addresses this problem. Tests your assumptions about how you are solving the pain-points.

Getting started

1–3 sentences describing how someone can start using this product/feature (if it’s baked into the existing product, say this explicitly). Tests your assumptions about how easy the ramp-up is for your customers to take advantage of the new product/feature.

Internal quote

Someone within your company being quoted about what they like about the product/feature. Tests your assumptions about the value you are creating for your customers and how you position this product within your broader product offerings.

Customer Quote(s)

Hypothetical customer saying what they like about the new product/feature. Tests your assumptions about how you want your customers to react to the new product/feature and your ideal customer profile.

Call to action

1–2 sentences telling the reader where they can go next to start using the product/feature. Tests your assumptions about whether this is a feature that is automatically on, something they need to turn on, a beta-release, etc.

FAQs

A set of public frequently-asked questions and their answers. This should be a comprehensive list of everything that a customer might want to know about the product.

Questions here

Answer here

Gallery

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