PRD Template: How to quickly get your entire team on the same page

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PRD Template: How to quickly get your entire team on the same page

Copy this template certified by Product School to align your team before shipping a new feature.

What is a PRD?

One of the most important roles of a product manager is to maintain communication and alignment around the product decisions you are making. Each stakeholder will have varying levels of understanding and context about why you are building a feature, so it’s your job to act as a bridge between stakeholders, your product team, and the customer.

Enter the product requirements document (”PRD”). It’s an essential tool in every great PM’s toolkit. A PRD provides context about an upcoming product feature to all the stakeholders involved, including the problem, proposed solution, launch plan, and progress updates. It’s meant to be a living document, constantly being updated and referenced as progress and circumstances change. It becomes the single link you send to anyone who wants to know more about a feature.

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Use this PRD template

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How to create PRD

Copy this doc

Write the PRD, including the problem, solution, launch plan, and stakeholders

Share the doc with the relevant stakeholders by clicking Share at the top of the page

Delete this intro text (everything above the line below)

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PRD for [product name]

Problem

Target Audience

Who is experiencing this problem? Be as specific as possible.

Problem overview

Describe the problem (or opportunity) you’re trying to solve. Why is it important to our users and our business? What insights are you operating on? And if relevant, what problems are you not intending to solve?

Goals & Success

What does success look like? What metrics are you intending to move? Explain why these metrics are important if not obvious.

Non-goals

List explicit areas we do not plan to address

Explain why they are not goals

These are as important and clarifying as the goals

Risks

What are the potential threats to achieving success? Are there external or legal risks to consider?

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Solution

Key features

Give an overview of what you’re building. This could include an organized list of features or a discussion of you’re not building.

💡 Pro tip: Add sketches, wireframes, or whiteboards from Mural.

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See MURAL wireframe templates

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Example wireframe:

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Key flows

Show some mocks/embeds of the experience. Link to any other documentation as necessary. In general, it’s helpful to organize these around certain user journeys / use cases. Show enough of a clickthrough where people can walk away with a reasonable understanding of how the product works.

💡 Pro tip: Embed a live Figma file to visualize key flows right in your PRD

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Decision Log

Often decisions are made that might feel controversial. Log them here to everyone informed on key decisions and tradeoffs.

Asked by

Question

Status

Decision

Decided On

What color should we make the logo?

Decided

Of the options, green is the closest to our branding.

3/10/2021

When should we launch?

Decided

After reviewing all options, we should launch next Thursday.

2/18/2021

Who is our target audience?

Discussing

There are no rows in this table

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Launch Plan

Milestones

Milestones

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Timeline

Timeline

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Marketing press release

Work backwards by writing the press release before you build the feature. Here’s a good example:

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Press Release · Product Launch Template: The 8 proven tools to execute a flawless product launch Work backwards by writing the press release *before* you build the feature. coda.io⁠

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Operational Checklist

Operational Checklist

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Stakeholders

Keep stakeholders informed

Click below to subscribe to updates on this feature. The PM will include you in email updates, etc.

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Reviewer Signoffs

Reviewer Signoffs

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Pulse Check - How do you feel about this feature?

Uncheck the box to hide other teammates’ sentiments. When your team is ready to discuss, check the box to show all sentiments.

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Add My Sentiment

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Check to show everyone's sentiment (

3

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submitted with average sentiment of

2.67

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)

Sentiment

Reflection

Submitted by

Love the new checkout flow!

Lola Tseudonym

I’m confused as to why we’re not tracking metrics yet.

Buck Dubois

I’d love to see more details on the audience we’re targeting

Felix Marlin

There are no rows in this table

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`Other resources`⁠
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PRD Template: How to quickly get your entire team on the same page

What is a PRD?

How to create PRD

PRD for [product name]

Problem

Target Audience

Problem overview

Goals & Success

Non-goals

Risks

Solution

Key features

Key flows

Decision Log

Launch Plan

Marketing press release

Stakeholders

Keep stakeholders informed

Pulse Check - How do you feel about this feature?

⁠Other resources⁠⁠

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`Other resources`⁠
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