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Fill out your GTM template
It's time to complete your Go-to-Market template. Use the pointers throughout to make it as hyper-personal to your product or feature as you can.
Your product
Product or feature name
💡Tip: Remember to include whether it's a beta version or full-blown launch.
Main Features
💡Tip: Keep your bullet points short, snappy and to-the-point. Each should fit onto one line of the allocated cell - two max.
Objectives
Primary objective:
Secondary objective:
💡Tip: These should tie into your business' overarching objectives.
Personas
Fill in personas
Persona Name
Description
1
Persona 1
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2
3
Persona 3
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4
Persona 4
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5
Persona 5
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There are no rows in this table
Tips
Messaging by Persona
Describe messaging per persona
Persona Name
Persona pain points
Product value
Message
Use cases
1
Persona 1
2
3
Persona 3
4
Persona 4
5
Persona 5
There are no rows in this table
Tips
💡Tip: The messaging here is not prescriptive or for external use. It's to guide internal people on how to position your company and product externally.
Strategy
Sales Strategy
💡Tip: Your sales strategy should feed into your marketing and sales plan and could include discounting principles as well as other means of tracking e.g. AQL (awareness qualified leads).
Pricing Strategy
💡Tip: Whether you have a say in this process or not, this kind of information should be included in your GTM document.
Marketing & Sales Plan
List of all marketing tasks
Task
Status
Start
End
Owner
1
Beta launch
Done
6/1
6/30
2
Internal and external product demo video
Done
6/1
6/30
3
Sales battlecards
Done
6/1
6/30
4
F2F training with sales, support teams and customer success
Done
6/1
7/31
5
Social media posts
Done
7/1
7/31
6
Create and review webcopy - landing page, homepage, pricing, lightbox, chatbot, etc.
Done
7/1
7/31
7
Blog post(s)
Done
7/1
7/31
8
Paid marketing strategy
Done
7/1
7/31
9
Update email signature/footer
In Progress
7/1
7/31
10
Partner notices
In Progress
7/1
7/31
11
Nurture email for prospects
In Progress
7/1
7/31
12
Blast email for existing customers
In Progress
7/1
7/31
13
Press release
In Progress
8/1
8/31
14
Push notifications
In Progress
8/1
8/31
15
Launch
In Progress
8/1
8/31
16
Social competition for external launch
In Progress
8/1
8/31
17
Send first nurture email
In Progress
8/1
8/31
18
Send blast email
Not Started
8/1
8/31
19
Start PPC campaign
Not Started
8/1
8/31
20
Live webinar
Not Started
9/1
9/30
21
Send second nurture email
Not Started
9/1
9/30
22
Send third nurture email
Not Started
9/1
9/30
23
Gather feedback from customers and customer-facing teams
Not Started
10/1
10/31
24
Optimise marketing channels
Not Started
10/1
10/31
25
Customer case studies
Not Started
10/1
10/31
There are no rows in this table
Timeline of your tasks
Success
KPIs for success
KPI Name
Description
1
2
3
There are no rows in this table
💡Tip: Attach specific metrics and timescales to your leads. For example, 'A 20% increase in daily active users within three months of launch'. The more granular you go, the easier they are to measure.
Useful resources
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