Objective?
Increase average spend by loyal customers Something around increasing medium spend - make sure everyone is loyal! Increase frequency of visits (repeat visits) Increase average spend on non-busy days (Monday to Wednesday) Grow revenue for business
What does the case study look like?
📌 Key Elements of a Strong B2B Case Study for LoyalPay
🔹 1. Headline (Clear, Impactful Summary)
Example: "How [Restaurant Name] Increased Repeat Visits by 35% with LoyalPay" Should clearly state the biggest business benefit from the pilot. 🔹 2. Business Background (Who the Merchant Is)
A short intro about the restaurant/pub: Type of business (café, pub, casual dining, fine dining, etc.). Location & typical customer base. Any relevant challenges they were facing before LoyalPay. 🔹 3. The Challenge (What Problem They Had)
What pain point did they struggle with? Examples: Low repeat customer rate (one-time visitors, lack of loyalty). Slow hours during the week (needing more traffic). Struggling with existing loyalty programs (stamp cards or apps being ineffective). Competing with larger chains (losing customers to Starbucks or other loyalty-heavy brands). 🔹 4. The LoyalPay Solution (How It Worked for Them)
How LoyalPay was implemented in their business: Pilot details (e.g., 100 customers used the program over 30 days). How rewards were structured (e.g., Spend £20, get 10% off next visit). How easy the setup was (e.g., No extra hardware, staff training, or customer sign-ups needed). 🔹 5. The Results (Proven Metrics & ROI)
This is the most important part—focus on measurable impact:
Increase in repeat visits (e.g., 25% more customers returned within 30 days). Higher spend per visit (e.g., Average order value increased from £12 to £15). Total additional revenue (e.g., Generated an extra £2,500 in a month). Customer engagement with rewards (e.g., 75% of pilot users redeemed at least one reward). Off-peak hours impact (e.g., Traffic increased by 20% between 2-5 PM). 🔹 6. Merchant Testimonial (Real Quote from the Business Owner/Manager)
"LoyalPay was a game changer for us! We saw a huge increase in returning customers, and it was completely hands-off. No extra work for my team, just more sales!" – [Merchant Name], [Restaurant Name] 🔹 7. The Future Outlook (Long-Term Benefits & Next Steps)
How the merchant now plans to continue using LoyalPay. Any new incentives or loyalty strategies they are adopting post-pilot. A call-to-action: “Want results like these? Join LoyalPay today!” 📌 Extra Tips for a High-Impact Case Study
✅ Use real numbers – even estimates are better than vague claims.
✅ Make it visual – include photos of the restaurant, graphs, and screenshots of customer engagement.
✅ Keep it short & structured – 1-2 pages max so it’s quick to read.
✅ Show why LoyalPay is better than traditional loyalty programs.
