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Outbound Email Templates
Subject: Merchant Name<>Loyal Intro
Hi <Founder Name>,
Hope you are well and please excuse the cold outreach - I’m a big fan of what you’re doing at <Merchant Name>, had the pleasure of visiting a few times and been very super impressed with the team and quality!
I’m reaching out as I’m building something which I think could be a great fit for <Merchant Name>. To keep it brief, over the past few years I’ve been really shocked at how bad Loyalty & Reward offerings are for merchants - the industry seems to be littered with solutions that are clunky, annoying for customers to collect and painful for in-store staff. I’ve spent the last 12 months speaking with customers and small-medium sized merchants to understand what the best solution would look like, using some of the latest technology to reduce friction for customers and optimise revenue growth for merchants.
In short, we’ve built - a new payment-linked rewards solution designed specifically for independent merchants to drive customer retention and sales without the usual hassle. No QR codes, no stamp cards, no hardware. Customers simply earn rewards by linking their bank card, and earn points automatically when they spend with you. We also help you run smart, data-driven promotions (think: targeted Tuesday afternoon promotion to drive visits during quiet times) and track everything with real-time insights — so you actually know what’s working.
We’re currently offering pilots to a handful of early partners in key areas and would love to discuss if it could be a fit — would you be open to learn a bit more?
P.S. I’ve attached a brief one pager an intro to the product, let me know if you have any questions/feedback in the meantime!
If not of interest, no problem just let me know.
Best,
Hi [First Name],
I’ll keep this quick — we’ve built something we think you’ll love.
It’s called Loyal — a new, card-linked loyalty platform designed for independent merchants to drive repeat visits without the usual hassle.
No QR codes, no paper stamp cards, no new hardware. Customers just download the app once, link their bank card, and earn rewards automatically when they spend with you.
We also help you run smart, data-driven promotions (think: quiet Tuesday lunch rush) and track everything with real-time insights — so you actually know what’s working.
We’re currently offering free pilots to a handful of early partners — would you be open to a quick chat to see if it’s a fit?
Best,
Coffee Shop/Bakery/Butchery
Subject: Merchant Name<> Loyal Intro
Hi <Founder Name>,
Hope you are well and please excuse the cold outreach - I’m a big fan of what you’re doing at <Merchant Name>. I’ve had the pleasure of visiting a few times and been very super impressed with the team and quality!
I’m reaching out because I’m building something that I think could be a great fit for <Merchant Name>.
To keep it brief, over the past year, I’ve been digging into loyalty and rewards — and frankly, I’ve been surprised at how bad most solutions still are. Clunky experiences, QR codes, stamp cards, and awkward setups that frustrate customers and burden staff.
So, we built — a modern, payment-linked loyalty platform designed specifically for independent merchants. No QR codes, stamp cards, or extra hardware. Customers just link their bank card once and automatically earn rewards as they spend with you.
We also help you run targeted, data-driven promotions to boost footfall during quieter times (think: flash promotion on a Tuesday afternoon), and provide clear, real-time reporting so you can see what’s working.
We’re currently rolling out a limited number of pilots with partners we’re excited about — and I’d love to explore whether this could be a fit for you.
I’ve attached a short one-pager and intro deck with more detail. If it sounds interesting, let me know and happy to pop round the store or set up a call.
If not of interest, no worries at all — just let me know :)
Best,
Patrick
Hi Anita,
Hope you are well and please excuse the cold outreach - I’m a big fan of what you’re doing at Monmouth Coffee. I’ve had the pleasure of visiting a few times and been super impressed with the team and quality!
I’m reaching out because I’m building something that I think could be a great fit for Monmouth Coffee. To keep it brief, over the past year, I’ve been digging into loyalty and rewards — and frankly, I’ve been surprised at how bad most solutions still are. Clunky experiences, QR codes, stamp cards, and awkward setups that frustrate customers and burden staff.
So, we built — a modern, payment-linked loyalty platform designed specifically for independent merchants. No QR codes, stamp cards, or extra hardware. Customers just link their bank card once and automatically earn rewards as they spend with you. A high-quality product for businesses that value their brand and customer reputation. We also help you run targeted, data-driven promotions to boost footfall during quieter times (think: flash promotion on a Tuesday afternoon), and provide clear, real-time reporting so you can see what’s working.
We’re currently rolling out a limited number of pilots with partners we’re excited about — and I’d love to explore whether this could be a fit for you.
I’ve attached a short one-pager and intro deck with more detail. If it sounds interesting, let me know and happy to pop round the store or set up a call.
If not of interest, no worries at all — just let me know :)
Kind regards,
Connor
Restaurants/High end food
Hi <Name>,
Hope you are well and please excuse the cold outreach - I’m a big fan of <Company>. I’ve had the pleasure of eating at your restaurant a few times and been super impressed with the team and quality!
I’m reaching out because I’m building something that I think could be a great fit for <Company>. To keep it brief, over the past year, I’ve been digging into how restaurants can better leverage customer data to drive retention and loyalty — and frankly, I’ve been surprised at how bad existing solutions still are. Clunky, cheap experiences riddled with QR codes, stamp cards, and awkward setups that frustrate customers and have a negative brand impact for store owners.
So, we built — a modern, payment-linked loyalty platform designed specifically for high-end, premium independent merchants. No QR codes, stamp cards, or extra hardware. Customers just link their bank card once and automatically earn points as they spend with you, allowing you to create tiered offers based on your best spending customers. A high-quality product for businesses that value their brand and customer reputation. We also help you run targeted, data-driven promotions to boost footfall during quieter times (think: flash promotion on a Tuesday afternoon), and provide clear, real-time reporting so you can see what’s working.
We’re currently rolling out a limited number of pilots in localised communities like <Location>, with partners we’re excited about — and I’d love to explore whether this could be a fit for you.
I’ve attached a short one-pager and intro deck with more detail. If it sounds interesting, let me know and happy to pop round the store or set up a call.
If not of interest, no worries at all — just let me know :)
Kind regards,
Connor
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