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21 grams outbound

Hi James,

It was great meeting you the other day, and thanks for sharing your email!

As I mentioned, we’re developing a new loyalty platform specifically for small and medium-sized merchants to attract and retain customers. As customers, we're frustrated with the current loyalty programmes—and we’re not alone. From speaking with business owners, we’ve found that existing loyalty schemes often create unnecessary admin, provide a clunky experience, fail to drive real retention, and make it difficult to measure their impact.

Our platform, Loyal, is a payment-linked loyalty solution designed for independent businesses like yours to reward regular customers and drive repeat visits automatically. No stamps, no QR codes, no extra hardware. Customers just download the app, link their bank card, and earn rewards based on real spending at 21 Grams. Beyond loyalty, we help merchants run AI-powered, data-driven promotions to increase footfall during slow days. Unlike other systems, we focus on building long-term customer relationships by using actual spending data, rather than relying on stamp cards or one-off purchases. Additionally, by tracking payment data, we help you measure the effectiveness of your promotions, ensuring you get the most value from every offer.

We’re currently lining up a few early partners for a free pilot—if that sounds interesting, I’d love to discuss what this could look like for 21 Grams.

I’ve attached a one-pager that gives a quick overview of how it works, and you can also check us out at

getloyal.co⁠

. We’ll follow up shortly with a short deck outlining where we are now and where we want to get to.

Looking forward to keeping in touch — and let me know if you’d be up for a follow-up chat.

Kind regards,

Patrick

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