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PRD template

Define a solution for a problem or opportunity
1️⃣ Change author and title
2️⃣ Complete the first draft and notify reviewers
Author marks this ☑ once all sections are finished, and sign-offs are completed

Overview

📕 Key Resources

Epic: N/A
Technical Spec: N/A
Design Files: N/A
Slack Channel with all stakeholders above: #project-<projectname>

👀 Reviewers

Add/remove reviewers as needed, they will get a notification. Reviewers change their status themselves once they sign-off the PRD.
Team/Role
Reviewer
Status
1
Owner
Omar Pera Mira
Signed off
2
PM
Needs revisions
3
Architect
Not read
4
FE Engineer #1
Not read
5
BE Engineer #1
Not read
6
Product Designer
Not read
7
Product Marketing
Not read
8
Research
Not read
9
Business
Not read
There are no rows in this table

🗓 Key Milestones

Identify relevant milestones, including finishing tech specs and PRDs. Feel free to add/remove rows.
Dates
Milestone
Exit criteria
1
Nov 8, 2021
PRD - Research & Discovery
2
Nov 15, 2021
Tech Spec
3
Nov 15, 2021
Low-fi designs / Prototype
4
Dec 2, 2021
Milestone 1 - alpha
5
Dec 13, 2021
Milestone 2 - alpha
6
Dec 17, 2021
Beta
7
Jan 19, 2022
General Availability
There are no rows in this table

Problem Alignment

Mark section as completed

📐The Problem

Describe the problem or opportunity. Why is it important to our users and our business? What insights are you operating on? And if relevant, what problems are you not intending to solve?
TODO text / video

🛤 Goals & Success

What does success look like? What metrics are you intending to move? Be specific, and share the OKR that you touch if any.
TODO

🌎 Competitive & Customer Research

Describe briefly how our competitors are solving this problem. This should also include links or excerpts from Customer interviews.
TODO

Solution Alignment

Mark section as completed when stakeholders review has been finished

💡 High-level Approach

Describe briefly (1-2 paragraphs max) the approach you’re taking to solve this problem. This should be enough for the reader to imagine possible solution directions and get a very rough sense of the scope of this project.
TODO text / video

🖼️ Solution Definition and User Stories

Go deep in the solution and milestones and an organized list of user stories, ordered by priority.
TODO
Milestone
User Story
JIRA Issue
1
Milestone 1 - alpha
As a [user persona] I want to be able to do [X] so that I may understand/accomplish [Y]
There are no rows in this table


👩‍🎨 Key Design Flows

Show/Link some mocks/embeds of the experience. Link to any other documentation as necessary. In general, it’s helpful to organize these around certain user journeys / use cases.
TODO

Launch Readiness

Mark section as completed when all questions / decisions has been addressed

🚀 Launch Checklist

Make sure you answer all of the questions below and involve necessary stakeholders.
Area
Question
Answer
Instructions if "Yes” (or unsure)
Support
1
Will new learning material be needed (or updates to existing documentation)? Help Center articles? Images/GIFs? YouTube videos? Plugin documentation?
Yes
Growth & Data
2
Have you implemented sufficient tracking in order to measure success, risks and impact on user behavior for the new feature?
No
Are we turning this feature on for everyone immediately (versus a gradual rollout)
No
Marketing
3
Are we running a Beta for this?
Yes
Do we need an onboarding experience?
Yes
Are we adding a new SKU
No
Security
1
Are we collecting any data that we did not already, or are we using any data in a manner that we did not already use it in?
No
Sales
1
Will this feature require new sales processes or training the sales team on new products/changes?
Yes

❓Open Questions & Key Decisions

Keep track of open issues / key decisions. Sometimes, certain decisions are made that might feel controversial; document these in text or video so people know that the discussions happened and there’s awareness of the tradeoffs.
Addressed
Open Question / Decision
Answer
Ping collaborators here
1
[Question]
[Answer]
2
[Key Decision]
[Answer]
There are no rows in this table

🧑‍🦯 Pre-Mortem

List the things that could go wrong (elephant in the room), and any questions that need to be answered from GTM, Eng, Data, Design or Legal before getting deep in the solution.
Addressed
Pre-mortem
Answer
Ping collaborators here
1
[Concern]
[Answer]
There are no rows in this table

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