Skip to content
Gallery
Product-Led Growth Worksheet
Building Rocketships: PLG Product Management Worksheet
1. Start with Sharp Problems
2. Customer Discovery
3. Build a Customer Listening Machine
4. Onboarding
5. Price for Success
6. Subscription Conversion
7. Engineer Virality
8. Measurement and Data
9. Churn Reduction
Share
Explore

icon picker
1. Start with Sharp Problems

Building successful products today is predicated on consistently finding solutions that customers can rave about.
Because of this requirement, it's critical that product management understands how to uncover and prioritize customer problems starting with the sharpest.
Sharp problems are pain points in your target customer’s workflow that steals their time, energy, money, focus, or talent. Once they experience the right solution to this problem, the target customer can’t live without it.
You should be constantly adjusting your product or feature roadmap to prioritize solving the sharpest problems next.

Questions to find sharp problems:

What is still hard for the customer? Even with the level of technology (tools) they commonly have? What saps their time, productivity, and energy? What represents toil?
What will make the customer feel 3-5x more productive and expand the work potential to a strongly perceptible point for them?

⁠

Notes

Answer the questions above and add notes about sharp problems in your customer’s life here.





⁠

⁠
double-left.svg
⁠
⁠
Building Rocketships: PLG Product Management Worksheet
How to build wildly successful software businesses - products that sell themselves.
⁠
2. Customer Discovery
⁠
⁠
double-right.svg
⁠
⁠

⁠

Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.