Building Rocketships: PLG Product Management Worksheet

How to build wildly successful software businesses - products that sell themselves.

Oji Udezue

This is an excerpt from the book:

Building Rocketships: Product Management for Product-led Growth⁠

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In this worksheet, you’ll learn 9 key stages for building products using PLG. There is space in each section to add notes and comments. Make a copy of this worksheet to start using it yourself →

Copy worksheet

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Questions or comments? Send me an email at

oji@productmind.co⁠

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Today’s best companies find product-market fit, adoption, and profitability faster than ever. The question is, how?

It’s not the result of a single tactic or strategy, but a completely different mindset and methodology: Product-Led Growth (PLG).

PLG is more than just making your app go viral. It starts with identifying acute customer needs, building the right solution, and engineering the entire experience to make it recommendable and sticky.