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Digital Marketing and Social Media Role (remote)

This role is offered for volunteer and placement/work experience programs.

About Otermans Institute

Otermans Institute (OI) is an international organisation based in London, focusing on research and developing affordable educational tools for a global audience using Artificial Intelligence (AI). OI is committed to democratising education through Artificial Intelligence, upskilling learners globally and making them more employable in Industrial Revolution 4.0.
We are on a mission to upskill 750 million students through soft skills and professional development skills training using AI- powered teachers, ensuring that no learner is left behind. Just recently, we launched the world’s first digital human AI teacher and a Conversational AI study buddy for children.
Separately, through our digital training, we are supporting learners who are forced out of school due to the pandemic, those who are in extremely remote locations, and those who have been affected by violence and war-like refugees in United Nations camps. We often work closely with governments including in the UK, NGOs and UN bodies to help upskill such learners and help them become more employable. Just in the past two years, we have impacted 35,000+ learners globally.
In this experience you will learn this teaching and training methodology, be a part of our journey, and gain experience while you create a direct and tangible impact in society. You will receive specific training on how to deliver online training to non-native English speakers and learners with special needs (certificate provided).

Your Role: Digital Marketing and Social Media Volunteer

We are creating a social media strategy to increase awareness of our organisation. We are looking for digital marketing and social media volunteers to help manage and implement this strategy to ensure we increase our client base and awareness while providing you with direct social media and digital marketing training and experience.
Based on your area of expertise and ambitions, you can work in the following roles:
Content writer and copywriter: writing and/or reviewing new pieces for our blogs, press releases, and/or for our social media.
Graphic Designer: creating social media posts, brochures and other marketing materials following the given guidelines.
Video maker: creating and/or reviewing our marketing materials for social media.
SEO Strategist: reviewing analytics data to identify opportunities for improving our organic search performance and exploring new strategies.
Market Research Analyst: conducting market analysis for new and upcoming products, analysing digital markets, identifying trends, and using this information to influence core digital groups.
PR & Business Development Strategist: working on target-driven initiatives on creating leads, securing clients, social media target-driven expectations, and generating funds.

Note: Regular training sessions will be provided to each volunteer on specific skills needed so that they can excel in their roles for the company and develop essential job skills for the future. You can choose to work in one or more marketing roles. You will receive a certificate and letter outlining your volunteering role at the end of your experience.

Essential Skills:
Good understanding of social media.
Being able to build a brand following guidelines.
Previous experience in content writing for social media and/or blogs
Basic IT skills involving Microsoft Excel, Word, PowerPoint, and email writing.
Basic experience with Canva, Adobe Photoshop, and Illustrator.
Good communication skills, accuracy, and good attention to detail.
Ability to work independently.
Well-organised and self-motivated.

Desirable Skills:
Previous experience with market analysis.
Keeping up-to-date with current trends.
Previous experience with managing social media posts.
Ability to work collaboratively as part of a team.
Previous experience with analysing user engagement.

You’ll be part of a small purpose-driven remote team, playing an important role in empowering people globally who are underserved and unserved. We are passionate about what we do and are driven to push the boundaries of what we can achieve within the EdTech space that affects the lives of many, specially for the underprivileged. This will provide many opportunities for you to contribute to innovating what we do, both now and in the future.

Process and how to apply:

All applications will be reviewed on a First-Come-First-Serve basis, and the position might close once the required number of positions are filled. You should receive an update from us within two weeks of submitting the application. Shortlisted candidates will be invited for a video interview before the final decision is made on your application.
Fill in the application form indicating your core expertise and upload your CV using the link < >. If you have any questions, please do not hesitate to get in touch with Krizia at krizia@oiedu.co.uk

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