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Process Overview


Opportunity Qualifiers

Insight
Included
Type of Whitespace
Description
1
Need expressed in Jobs
Cross-sell
Upsell
Surge in jobs that mention needs that align with the offering or jobs that match key roles
2
Online Research (Keywords/Competitors)
Cross-sell
Churn
Surge in research (done by employees of an account) about specific topics aligned with the offering. This might indicate churn if the account has already purchased an offering and is still researching about the same offering.
3
Team growth
Upsell
Increase in more than 10% of the team size since the last renewal or sell, indicating an increase in need of licenses or volumes of usage
4
Price arbitrage
Upsell
If the ARR of an account is considerably lesser than the ARR of other accounts that are comparable in team size
5
Usage surge
Upsell
If the usage is consistently very close to the purchased usage limits (in terms of users or volume of usage)
6
Change in “Specific Important Roles” Coming Up
Churn
If there are any new entrants or exits in the specific roles
7
Low Product Usage
Churn
If the usage for the key features sharply declines or stays consistently low.
There are no rows in this table
⁠


Key Phrases (Used for Jobs)

Product Line
Key Phrase
Loyalty+
10
Increase repeat purchase rates
Personalized loyalty campaigns
Boost customer retention
Tailored rewards strategy
Improve customer lifetime value
Loyalty analytics and insights
Customer segmentation for loyalty
Omni-channel loyalty experience
Drive brand advocacy
Enhance customer loyalty engagement
CDP+
10
Unify customer data silos
Real-time behavioral insights
Customer data integration
360-degree customer view
Personalization at scale
Data-driven decision making
Customer journey mapping
Machine learning personalization
Compliance with data privacy
Enhance customer data governance
Engage+
10
Personalized communication strategy
Engage customers across channels
Automated marketing campaigns
Optimize customer touchpoints
Boost conversion rates
Detailed engagement analytics
Real-time customer interaction
Enhanced customer messaging
Targeted promotional offers
Improve customer response rates
Insights+
10
Actionable marketing analytics
Customer behavior analysis
Measure campaign effectiveness
Data-driven strategy formulation
Customer-centric insights discovery
Predictive market trends
ROI on marketing spend
Optimize marketing mix
Insights for product development
Cross-channel analytics
Rewards+
10
Flexible rewards program design
Boost customer repeat purchases
Personalize rewards offerings
Increase customer satisfaction
Drive sales through incentives
Loyalty rewards tracking
Create tiered reward schemes
Reward points redemption
Strengthen brand loyalty
Enhance reward program participation
⁠

Research Topics - Product Line Mapping

This table maps the research topics to the respective product lines. Consequently, whenever online research around a topic takes place, we can attribute to the correct line.
topic
CDP+
Engage+
Insights+
Loyalty+
Rewards+ 2
1
Adobe Campaign
2
Adobe Marketing Cloud (AMC)
3
Amplience
4
Amplitude
5
Analytics Software
6
Antavo
7
Ascent360
8
Audience Segmentation
9
Bloomreach
10
Brand Loyalty
11
Braze
12
CleverTap
13
Connected Experience
14
Content Personalization
15
Customer Analytics
16
Customer Data Management
17
Customer Data Platform
18
Customer Insight
19
Customer Loyalty
20
Customer Profiling
21
Customer Retention
22
Customer Segmentation
23
Data Management Platform (DMP)
24
Dynamic Creative
25
Emarsys
26
Engagement Platform
27
Epsilon
28
Full Circle Insights
29
GetsmartContent
30
Incentive Program
31
Insider
32
InsideView
33
Intouch Insight (INX)
34
Klaviyo
35
Loyalty Analytics
36
Loyalty Management
37
Loyalty Marketing
38
Loyalty Points Program
39
Loyalty Program
40
Market Segmentation
41
Marketing Analytics
42
Marketing Automation
43
Marketing Automation Tools
44
Marketing Workflow
45
Mixpanel
46
MoEngage
47
Multi-brand Loyalty
48
Multi-Channel Communication
49
Neolane
50
Omnichannel Analytics
51
Omnichannel Customer Service
52
Omnichannel Experience
53
OneSignal
54
Optimizely
55
Paytronix
56
Radius Intelligence
57
Rapid Rewards
58
Real Time Personalization
59
Repeat Business
60
Rewardstream (REW)
61
Salesforce Data Cloud
62
SAP CDP (Customer Data Platform)
63
SAP Customer Data Management
64
Segment
65
SessionM
66
Site Personalization
67
Smile.io
68
Software as a Service (SaaS) Analytics
69
Swell Rewards
70
Thoughtspot
71
Treasure Data
72
WebEngage
There are no rows in this table
⁠

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