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Capillary Whitespaces
Whitespace Analysis
Process Overview
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Whitespace Analysis
Expansion Universe
$15,081,640
Needs Identified
$3,017,489
Revenue Split
Revenue Split
1
Geography Split
Geography Split
1
Note: Cells marked with (*) are not qualified and purely represent the potential size of the opportunity.
Whitespace Grid
Whitespace Grid
1
Buying Centre
Name
-
Deep Dive
Buying Centre
Qualified
Priority
Current Upside
Expansion Universe
Engage+
Insights+
CDP+
Loyalty+
Rewards+
Name
-
Deep Dive
Buying Centre
Qualified
Priority
Current Upside
Expansion Universe
Engage+
Insights+
CDP+
Loyalty+
Rewards+
adidas
4
Deep Dive
Apac
000
91
$1,069,502
$2,673,755
534751
534751
534751*
534751*
534751*
Deep Dive
Europe
000
75
$880,226
$4,401,130
880226*
880226
880226*
880226*
880226*
Deep Dive
United Arab Emirates
000
68
$97,054
$485,270
97054*
97054
97054*
97054*
97054*
Deep Dive
United States
000
66
$510,862
$2,554,310
510862*
510862
510862*
510862*
510862*
ASICS Corporation
2
Deep Dive
United States
000
72
$70,931
$354,655
70931
70931*
70931*
70931*
70931*
Deep Dive
France
000
25
$0
$644,265
128853*
128853*
128853*
128853*
128853*
PUMA Group
3
Deep Dive
United States
000
100
$388,914
$972,285
194457
194457
194457*
194457*
194457*
Deep Dive
Apac
000
50
$0
$1,335,190
267038*
267038*
267038*
267038*
267038*
Deep Dive
Europe
000
37
$0
$1,605,795
321159*
321159*
321159*
321159*
321159*
IndiGo (InterGlobe Aviation Ltd)
1
Deep Dive
India
000
12
$0
$54,985
10997*
10997*
10997*
10997*
10997*
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