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Visual Guidelines

As IJM, we want to feel united as a brand. We are credible, hopeful, bright, human and connected.

Logo

Important: Do not alter the original logo artwork in any way.

Minimum Size

To ensure legibility and clear print reproduction, do not apply the IJM logo at a size that is too small.
Minimum size for print: 0.5” wide
Minimum size for web: 55 pixels wide

Clear Space

Always keep the logo clear of any other graphics, images or text.

Color Variations

Logo should only be used in IJM blue, white or navy.
IJM_Logo_Vertical_White_ForWeb.png
IJM_Logo_Vertical_Blue_ForWeb.png
IJM_Logo_Vertical_Navy_PNG.png

Typography

When possible, please use IJM standard fonts in IJM materials.
Oswald
Headlines: Bold
Setting: Uppercase
Inter
Headlines: Bold or Medium
Body Copy: Regular or Medium
Setting: Title case or sentence case
Volkov
Headlines: Bold or Regular
Body Copy: Regular
Setting: Title case or sentence case

Color Palette

IJM Blue should be used primarily and can be paired with dark blue and white. For limited use of accent colors, the extended, full-spectrum palette may be used.

Primary Colors

Secondary Colors





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