How to Create A Good Target List for a Client

Look at their Onboarding Form details. It will say on there who they want to target.

Go to LinkedIn Sales Navigator and enter in the correct filters

Try to make the list size around 1000-2500 prospects

Try “Keywords” also experiment with “Account filters” to see if you can build a better list via the Company Route.

Take a look at what the company does by looking at their website, their LinkedIn company page and reading their onboarding form. Think about who would want to buy their services. Then look for the top decision makers in the company.

For small companies below 20 employees CEO/COO/Founder/Owner/Director/Managing Director/ Sales Director/Marketing Director/ is usually the focus.

For Mid size companies above 50-100 employees More specific role titles will be needed. You can also check on Google what is the best role to target for the specific industry or product you are marketing. Check who is responsible for making the decisions for that product/service you are representing.

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