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The New Shirt Agency — Brand Framework
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Choosing the Right Package

Every brand has different needs, so we’ve designed our services to scale with you. Core Presence is your foundation — keeping your brand consistent and visible. Growth Engine adds precision targeting, ads, and deeper reputation monitoring to expand your reach. When you’re ready for transformation or big campaigns, Brand Overhaul delivers full-scale storytelling, systems, and strategy.
No matter which tier you choose, every package comes with The New Shirt AI layer — real-time dashboards, insights, and monitoring built in — so you always have clarity and control. Add-ons are available to customize your plan as you grow.

Which Package is Right for You?

Choose Core Presence if…

You need consistent social media coverage but don’t want to hire a full-time team.
You want your content calendar handled so you can focus on running your business.
You’d like real-time reporting without having to dig through platform dashboards.
Your priority is visibility + consistency, not large-scale growth (yet).
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Choose Growth Engine if…

You’re ready to grow your audience and reputation with measurable ROI.
You want paid ads strategy + management done for you.
You need deeper reputation monitoring (mentions, sentiment, competitors).
You want bi-weekly reports + strategy adjustments, not just monthly check-ins.
Your priority is scaling your brand with precision.
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Choose Brand Overhaul if…

You’re planning a rebrand, big launch, or large-scale campaign.
You want us to build a full AI Hub — your brand’s custom marketing workspace.
You need orchestration across multiple channels (social, ads, email, PR, creative).
You want advanced reputation management + creative production oversight.
Your priority is transformation and long-term impact.
⁠

Add-On Modules are perfect if…

You want an AI Content Assistant trained on your voice to help draft posts + replies.
You’re looking for a one-time Reputation Deep Dive or competitor analysis.
You’re planning a fast-moving Campaign Sprint for an event, launch, or tour.
You want to upskill your internal team with AI + creative training workshops.
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