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Fabric Pricing Framework

(All tiers include the AI layer: reporting dashboards, insights, and monitoring.)

1. Core Presence

Your brand, consistent and alive.
What’s Included:
Social media management (3–5 posts per week across 2 platforms)
Content calendars & creative development
Community engagement
AI-powered reporting dashboard (live access)
Monthly insights & recommendations
Starting at: $2,500/month
Ideal for brands needing consistent visibility and baseline reputation support.

2. Growth Engine

Scale your reach with precision.
What’s Included:
Paid ads management (up to $10K ad spend/month)
Audience development & list growth campaigns
Reputation AI monitoring (mentions, sentiment, competitor tracking)
Conversion-focused creative assets
Bi-weekly reporting & performance reviews
Strategic growth planning sessions
Starting at: $5,500/month (plus ad spend)
Ideal for brands ready to grow audience, reputation, and conversions with measurable ROI.

3. Brand Overhaul

Big moves for big goals.
What’s Included:
Full brand development (voice, visuals, positioning)
AI Hub build (custom client workspace)
Multi-channel campaign orchestration (social, ads, email, PR)
Advanced reputation management & monitoring
Creative production oversight (photo/video campaigns)
Quarterly strategy sprints
Starting at: $12,500/month (plus campaign budgets)
Ideal for transformative projects, legacy brand refreshes, and large-scale campaigns.

Add-On Modules

(Available with any tier — modular upsells.)
AI Content Assistant — trained on your brand voice → $1,000/month
Reputation Deep Dive — one-time full audit + competitor benchmarking → $3,500 flat fee
Campaign Sprint — 6-week high-intensity push (launch/tour/event) → $7,500 flat fee
Team Workshops — training on AI systems + creative strategy → $2,500 per session

Positioning Notes

Pricing is premium but not out of reach — aligns with your high-touch + AI-enhanced value.
Add-ons give you flexibility to upsell without overhauling contracts.
The AI Hub build in Brand Overhaul is a strong differentiator (most agencies don’t offer anything like it).
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