Explore

Social Media

My prompt about angles for social media posting to fill channels: I think I am the type of person to make this all very serious and academic, but I am not sure if that’s a good angle.

ChatGPT said:

That’s a really important self-awareness check. Let’s unpack it:

If you go full serious/academic:

✅ You build authority fast — you sound like the one who has done the homework. ✅ Good fit for LinkedIn, where credibility and depth get rewarded. ❌ Risk: Feeds can feel heavy, corporate, or unapproachable. People might respect it but not engage with it.

If you go too casual/playful:

✅ Easier to connect, more shareable, more human. ✅ Shows you’re not “just another agency” — you have personality. ❌ Risk: Can undercut trust if it feels like you’re not serious about results.

⁠

Sweet Spot for New Shirt

You don’t have to choose one or the other — your positioning already gives you a natural blend:

Serious/academic when talking strategy, data, or insights. (This is where you shine. You can explain things with clarity that others can’t.)

Conversational/playful when showing culture, process, or experiments. (Keeps the agency from feeling stiff and lets people connect with you.)

So the “serious” content is the anchor — but the lighter, more creative pieces are the wrapper that makes people want to engage with it.

⁠

Practical way to balance

LinkedIn → Lead with your academic/serious voice. This is where it wins.

Instagram → Use the same ideas, but translated visually and more casually.

Stories/Reels → Behind-the-scenes, unpolished, lighter.

⁠

Here’s a framing that might help you think about it:

Think Tank New Shirt (serious posts = your POV, frameworks, trend breakdowns).

Workshop New Shirt (lighter posts = you in the lab, showing the work, experimenting).

Both sides reinforce each other.

⁠

Do you want me to sketch out sample post ideas in both voices (serious vs light) so you can feel the contrast and decide how much weight to give each?

You said:

YEs please!

ChatGPT said:

Great — here’s a side-by-side look at how the same core idea can live in both a serious/academic voice and a lighter/conversational voice.

⁠

Sample Post Ideas

1. On Paid Ads

Serious/Academic

Most brands waste 20–30% of their ad spend on the wrong audiences.

The fix isn’t spending more — it’s building better targeting layers: – Lookalike pools from your actual customer list – Negative filters to cut wasted impressions – Consistent creative testing

Ads aren’t a gamble when you treat them like a system.

Light/Conversational

Running ads without targeting is like throwing flyers off a skyscraper.

You might reach someone who cares… but probably not.

Spend less, target smarter, test often. That’s the game.

⁠

2. On Social Media Management

Serious/Academic

Social isn’t about “posting more.” It’s about consistency, relevance, and positioning.

A dormant channel tells prospects you aren’t active. A consistent channel builds trust before they ever talk to you.

Think of your social feed as your brand’s digital résumé.

Light/Conversational

Imagine showing up to a job interview with a blank résumé.

That’s what your empty social feed looks like.

Even posting twice a week is enough to prove you’re alive — and worth talking to.

⁠

3. On Brand Philosophy (Human + AI)

Serious/Academic

AI won’t replace creativity. It replaces inefficiency.

The role of an agency isn’t to fight AI, but to blend it with human taste, empathy, and storytelling.

That’s where New Shirt lives: the human/AI overlap.

Light/Conversational

Hot take: AI is like autocorrect for marketing.

It speeds things up, sure. But would you trust autocorrect to write your wedding vows?

Exactly. That’s why you still need the human touch.

⁠

4. On Transparency / Process

Serious/Academic

Marketing results shouldn’t be a black box.

Every client should see clear dashboards, real data, and the story behind the numbers.

That’s how you build trust and long-term partnerships.

Light/Conversational

If your agency sends you a 50-page PDF once a month and calls it “reporting,” run.

Data should be simple. Clear. Actionable.

Otherwise, it’s just decoration.

⁠

5. On Culture / Identity

Serious/Academic

New Shirt was built to answer one question:

How do you combine creativity with systems that scale?

Our answer is a model where strategy + AI + human touch all work together.

Light/Conversational

We started New Shirt because we were tired of marketing that either:

Looked great but didn’t scale, or

Scaled fast but looked like garbage.

Turns out, you can have both.

⁠

⚡ The takeaway: you don’t have to choose one style. You can anchor in the serious/academic tone (especially on LinkedIn), then remix the same ideas into lighter takes (great for IG, reels, or when you want to show personality).

Want to print your doc?
This is not the way.

Try clicking the ··· in the right corner or using a keyboard shortcut (

CtrlP

) instead.