Westway

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Westway

Westway

Scope of Work

Building off of insights from our kickoff & discovery, we will create a strong foundation of brand strategy to inform how Westway appears to the world.

Content Production

1. Short Form (Reels) + Static Posts

Create and publish up to 20 pieces of product-related content every month on Instagram

Devising creative direction

Conducting research for references, generating innovative ideas

Covering crew expenses

We will arrange the necessary equipment and organise shoots, allowing for up to two days each month

Handling post-production responsibilities.

2. Copywriting

Craft engaging SEO-driven conversational Instagram captions with the prime focus of driving engagement and building a community that speaks back to us.

Social Media Management

1. Content Strategy and Planning

We have a pulse on community building through a robust research and strategy process. Our expertise lies in crafting the brand story though a long term and sustainable approach. A content calendar is the byproduct. And yes, we’ll handle that for you.

2. Campaign Planning and Management

We build social media marketing campaigns that run across platforms to drive traffic and engagement from multiple sources. We will help deploy and manage up to two campaigns a month with clearly defined KPIs.

3. Community Management

Working with the brand team to create frameworks/ Standard Operating Procedures for managing Westway’s reputation on Instagram.

Managing community interactions and engagement, escalating crises to notify the brand team and taking corrective measures wherever required.

4. Social Media Optimisation

Best Times to Post Recommendations: Based on historical data and analytics, we optimise content and post content at the most effective times for the brand's audience.

Hashtag/ Keyword Strategy

Paid Social Media Advertising

1. Meta Ads Boosting

Enhance the reach and engagement of organic Instagram posts through strategic boosting to a targeted audience.

Set up boosted posts, ensuring proper targeting and scheduling.

Promote content to engage inquiry via Whatsapp or Messenger.

Monitor and adjust budget allocation as needed to optimise performance.

Regularly monitor boosted post performance, including reach, engagement, clicks, and conversions.

2. Analytics and Reporting

Optimise campaigns by adjusting target parameters, budget, and content.

Analyse results to identify trends and insights for future optimisations.

Paid Search Advertising

Harness the power of Google search advertising to appear as one of the available options on open marketplace auctions for relevant search terms.

While search trend indicates consistent demand for products more such trends would be uncovered to run paid ads.

CRM

Maintain a centralized database to store and manage customer contact information, including name, address, phone, email, and social media profiles.

Ensure real-time access to up-to-date customer data to personalize interactions and enhance customer experiences.

Capture zero-party and 1st party data that can be leveraged through e-mail and SMS advertising.

Build calendars and funnels that can help consistently communication brand offerings and events

Content Production

1. Short Form (Reels) + Static Posts

2. Copywriting

Social Media Management

1. Content Strategy and Planning

2. Campaign Planning and Management

3. Community Management

4. Social Media Optimisation

Paid Social Media Advertising

1. Meta Ads Boosting

2. Analytics and Reporting

Paid Search Advertising

CRM

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