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Servme PMF Feb 2024
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Summary

PMF Survey 1 - Email via Coda

Breakdown Number of respondents: 33/1500 (2.2%)
Very disappointed: 45.45%
Somewhat disappointed: 39.39%
Not disappointed: 15.15%

Persona of the three categories:

Very disappointed:
Reservations: 40%
Operations: 20%
Marketing: 13.3%
GM: 13.3%
F&B: 13.4%
Somewhat disappointed:
Reservations: 42%
Marketing: 41.3%
Operations: 17%
Not disappointed:
Reservations: 40%
Marketing: 40%
Operations: 20%

PMF Survey 2 - Inapp - Intercom

Breakdown Number of respondents: 50/760 (6.5%)
Very disappointed: 36%
Somewhat disappointed: 34%
Not disappointed: 30%

Persona of the three categories:

Very disappointed:
Reservations: 55.5%
Operations: 33.3%
F&B: 11%
Marketing: 0%
Somewhat disappointed:
Reservations: 53.2%
Operations: 23.5%
F&B: 12%
Marketing: 6%
Dir. of Rev: 6%
Not disappointed:
Reservations: 47%
Operations: 20%
Marketing: 13.2%
Dir. of F&B: 6.6%
Owner: 6.6%
GM: 6.6%

SUM of PMF Survey 1+ 2

Breakdown Number of respondents: (8.7%)
Very disappointed: 40.7%
Somewhat disappointed: 36.65%
Not disappointed: 22.55%

Sum of the Persona by Very disappointed, somewhat, and not disappointed)

megaphone

Reservation teams, operations + F&B, followed by marketing are the highest under very disappointed and someone disappointed. Reservation teams and Marketing are the highest for NOT disappointed.

Table
Persona
Very Disappointed
Somewhat Disappointed
Not Disappointed
1
Reservation
47.75%
47.6%
40%
2
Operations+F&B
38.85%
26.2%
20%
3
C level (GM, Dir. of Rev, Owner)
6.65%
3%
9.9%
4
Marketing
6.65%
23%
26.6%
There are no rows in this table

Word cloud for Very disappointed + Somewhat Disappointed

What type of people do you think would most benefit from serVme?”
PMF Results Intercom 4
What type of people do you think would most benefit from serVme?”
Restaurants (19)
Hospitality (7)
Hotels (6)
F&B (3)
Bars (2)
Outlets (2)
Spa (2)
Clubs (1)
Lounge (1)
Barber shop (1)
Hospital (1)
Banks (1)
Tourism (1)

Word cloud for Very disappointed + Somewhat Disappointed

What is the main benefit you receive from serVme?”

PMF Results Intercom 5

What type of people do you think would most benefit from serVme?”

Reservation (9) + Manage Booking (6) + Track/Record (3) +Reservation management + table management + organization management (4) + manage bookings + easy bookings (6)
Guest (9) + Profile in the sense of record (3) + Details (3) (including guestbook) + manage customer data +manage database (1)
Easy to use/ Ease//convenience (4)
Integration (2)
Online (2)
Data (i.e. reporting) (1)

Word cloud for Very disappointed

What is the main benefit you receive from serVme?”

PMF Results Intercom 6


What is the main benefit you receive from serVme? Answers from Very disappointed
What is the main benefit you receive from SerVme?
1
being able to manage the booking with ease. Servme aligns with our procedures
2
easy to use
3
We can view every detail of guest
4
well recorded reservations, notes and reminders of guests needs and special requests
5
Information
6
Organizing
7
No benefits
8
to make our customer feel good utmost
9
Check up my reservation
10
convenience
11
Easy to use, Proper guest book record
12
Various options to record guest details
13
When you have a problem with system, the serveme team is very responsive. Wherein, they solve things right away.
14
reservation management, POS integration, Telephone integration, online integrations
15
To get clear notes of each reservation and to maintain a good data base
16
I get to see my customers feedback
17
I can arrange, track and keep the bookings as well as guests informations.
18
We can see all details about our guests and how much they are spending in our restaurant, and how often thay are coming.
19
Time gaining/ Easy booking
20
Super organized reservation flow
21
Reservation management
22
Complete guest profile
23
Convenience, Control on the tables and easy accessibility of the system
24
Overall experience
There are no rows in this table

Key takeaway - What is the main benefit you receive from serVme?”

Easily Manage reservations and bookings (notes, reservations, reminders, information, organization)
View guest profiles/ details of guests (proper guestbooks records, various options to record guest details)
Easy to use, convinence (time gaining)
Can view customer feedback
View guest spending, guest visits
Super organized reservation flow
Reservation management
Control tables and accessiblity

Word cloud for Somewhat Disappointed

How can we improve SerVme for you?

PMF - both survey
How can we improve SerVme for you?

Results of how can we improve servme for Somewhat Disappointed
How can we improve serVme for you?
Persona
1
More diverse marketing tools
Marketing
2
it will help us more if we can access all the details like editing the capacity of the venue.
Reservations
3
The ability to know the total people who waited & their waiting time during rush hour ( walkin ) & giving the access on creating reservation widget link for marketing purpose
Marketing
4
making ipad app more user friendly
Operations
5
Dont keep making changes frequently, some things we dont need and it takes time for other colleagues to learn
Reservations
6
Integrated with payments and Micros
Operations
7
improve the digital menu to make it more a 1 stop shop for f&B needs :)
Marketing
8
BY MAKING IT EASIER FOR USE
Reservations
9
Better integration, faster loading speeds (minor optimizations)
Reservations
10
Marketing tools + Conversions / Tracking
Marketing
11
Constant innovation
Operations
12
Need more Hotel options
Operations
There are no rows in this table

Key take aways - more features + improvement

tracking conversions marketing + more marketing tools
Speed and loading
Better integration, integration with payments and micros
Make it easier / friendly ipads
Digital menu
dont make constant changes as learning takes some time > one solution Customer communication in advance of release
user access roles
More hotel opetions

Word cloud for Very Disappointed

How can we improve SerVme for you?

PMF Results
Results of how can we improve servme for Very Disappointed
How can we improve serVme for you?
Persona
1
make trainings very often
Reservations
2
Table blocking function should be available, Manager report should have option to pull out report for more than 1 month range.
Restaurant Reservation Team leader
3
The speed
Restaurant manager
4
Less buffering, should be show the pictures of guest in tablet (not only in laptop),
Reservation agent
5
a couple of features I’ve relayed to the team.
Project Manager
6
To show the date of the reservation when made so it would be easier when we assign tables, that way we can be fair with the client who book the earliest.
Marketing Manager
7
I’d like to see it more user friendly
Marketing Manager
8
Try to avoid issues which are happening very often unfortunately.
Hostess
9
Separating sections(Indoors and outdoors) using certain categories/Solving connection issues.
Guest relations agent
10
Please include customized confirmations for multiple events at the same time
GR Manager
11
Change tables assigning from floor plan
GM
12
To have a training manual both in video and written to be used for refresher when new staff joins. This will avoid your extra time on refresher training.
Associate Director of Food and Beverage
There are no rows in this table

Key take aways - less feature focus and more usability

Speed and less buffering
trainings (videos recording, and written )
manager report downloading for many months
Connection issues (offline vs. online)
indoor and outdoor section separation using certain categories
change tables assigning from floorplan
customized confirmations from multiple events
Table blocking functionality
More user friendly



Timeline
March 1 -
March 4 - In april we are releasing. Automate marketing list. Reportings.
This is what you asked. This is what we delivered. This is what we are working on.
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