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Soft & CaringSimple wordsKeep the messaging short and conciseDon’t be afraid to tell the whole story when it is appropriate and the reader is hooked.Start with the problemRaise the stakes in the story. Have a do or die moment.
Different & UniqueTied to religion and heritageArabic Calligraphy inspiredCalm, shiny & valuable (Gold)
Have the donation note in the card.Have a hand written thank you note. Or a printed one with a hand written signature.
Remain realisticThikrHave someone thinking: I never thought of it this wayIn products. Innovate & design the experience and link the storyIn lessons taught
Be genuineAim to bring something new to the tableHave an eye for the detailsSell the story & experience, not the product We sell our own success storiesThe answers are their in the religion
Brand's Personality
Aspirational
The key is to make the brand personality authentic and consistent with brand values while resonating with the target audience.
Tone of Voice
Looks & Feel
Packaging
Behaviour
Values
The Sage
What is a Sage brand? A Sage brand is the wise one, always seeking out the truth and is on a constant quest for education. Understanding and guidance are key characteristics of those considered a Sage, and you can count on them to always teach you something new.
What drives them? Knowledge
Sage archetype example: The BBC uses its Sage brand archetype to position itself as a trustworthy knowledge provider. Audiences can rely on the BBC to better their understanding of cultural and current world events. Everything from the services they provide to the language they use stems from this drive for better understanding. Their is an excellent example of their brand archetype. “Our mission is to act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which inform, educate and entertain.”
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