Tone & Voice Guidelines

The audience is favoring fun and easy going voice. Such like the “Islam for dummies workshop”

Use words that are warm, friendly, and compassionate. For example, instead of saying "We're here to help you solve your problems," you could say "We're here to support you every step of the way."

Avoid using jargon or technical terms. Instead, use simple language that your target audience can understand.

Keep your messaging short and to the point. People are more likely to read and remember your content if it is concise.

When it is appropriate, tell the whole story behind your brand or product. This will help your audience connect with you on a deeper level.

Start with the problem that your brand or product solves. This will help your audience understand why they need what you have to offer.

Raise the stakes in the story by creating a sense of urgency. This will make your audience more likely to take action.

Have a "do or die" moment in the story. This will make the story more exciting and engaging.

Here are some specific examples of how you can apply these advice to your writing:

Instead of saying "Our product is the best on the market," you could say "Our product will change your life."

Instead of saying "We offer a variety of services," you could say "We have everything you need to succeed."

Instead of saying "We're the leading provider in our industry," you could say "We're the go-to resource for people who want to achieve their goals."

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Programs naming benchmark

@Dana Al Saati⁠

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