Writing for Impact 101

Facilitator: Lauren Cannon

Writing for Impact 101 - Trevor

Goals for this Class

During this class you will learn:

To write more clearly and concisely, while making a bigger impact

How to actually get your messages read, and save time for you and your readers

Ways to craft your messages so your audience will respond effectively

Writing for Impact

"Writing effectively is not an academic exercise; it is a business imperative." ~Stuart Z. Goldstein

Your personal success and the success of your business are enhanced when you can communicate with others and get them to take action. This course will help you convey your written message or request in a clear, concise, and easily understood manner that will make an impact.

In this session, we will share ways to get your messages read and acted upon while saving time and frustration for both you and your readers. The tips and techniques apply to all writing situations personal and professional.

WRITE FOR YOUR READER

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What frustrates readers? I hate getting emails or messages that .

Ask yourself:

GET TO THE POINT

Give your subject line as much PAD as possible. The following emails need effective subject lines written.

“Jill had mentioned that you offered to guide one of our internal research team members with business writing coaching. I think this training could also be valuable to our personal care team. Could you call me by Friday to discuss?”

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“The earliest available date on everyone’s schedule for our next team meeting is Tuesday

June 11th at 4:30pm, or Thursday June 13th from 3pm-5pm. Everyone shows available.”

⁠

“The accounting department needs a copy of all vendor invoices from May and June for the upcoming audit. The copies must be sent in by July 15. They need hard copies, not scans.”

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