Target User

This challenge affects our core user base, primarily individuals aged 18-24, who are active in sharing photos and videos with friends, family, and their communities.

User Needs

Our target audience, young users aged 18-24, is increasingly seeking deeper connections on social media. However, they face challenges in expressing themselves freely and sharing photos seamlessly:

Limited Creative Tools: Existing editing options might not cater to their needs. (Current features: take photos, basic edits and 5 effects/filters)

Time Constraints: They might struggle to find time for elaborate editing. (Users have to edit externally to achieve their goals for their photos then post on Aperture)

Cross-Platform Sharing Issues: Sharing photos across different platforms might be cumbersome. (e.g. editing from a photo-editing app, then uploading to our app; sharing a photo taken using Aperture to another platform)

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Value Proposition Canvas

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Research Insights⁠

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Back to Home

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