Business Challenge

Challenge

This frustration leads them to explore alternative platforms that better address their needs. This, in turn, results in:

User Retention: Younger users are abandoning the app, shrinking our overall user base.

Revenue Impact: A smaller user base translates to fewer ad impressions, which are our primary revenue stream from advertisers.

Brand Reputation: User dissatisfaction can damage our app's perception and potentially hinder future product launches.

Value Proposition Canvas

⁠

Ideas

To address the lack of attractive and valuable features, we want to answer:

“HMW incentivize users to return to the app regularly and contribute more content?”

Top Idea: Inspiration/Tips

This dedicated section offers guidance and sparks creativity, lowering the barrier to entry for content creation.

From User Research

Research has shown that browsing and downloading filters keeps users more engaged. By focusing on this, we aim to reverse the trend of young users leaving the app and reignite their interest.

⁠

Back to Home

⁠

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.