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Organizational Context

About Aperture

Our Vision

A world where every moment, no matter how big or small, is captured, celebrated, and shared effortlessly

Our Mission

We bring the world closer together using our free global digital platform where people easily share cherished experiences in photos and videos, fostering meaningful connections.

Overview

Established: 2015

Monthly Active Users: 500 Million

Key Features: Take and edit photos in-app, add effects, browse and search the photo feed, share comments, send private messages

Revenue Stream: In-stream photo and video-based ads

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Product Principles

Product Principles

Smart Visual Effects

We offer personalized recommendations and discovery features to help users find content and creators aligned with their interests, preferences, and connections.

Tailored Feed

We offer personalized recommendations and discovery features to help users find content and creators aligned with their interests, preferences, and connections.

Accessibility

We offer an intuitive interface that is easy to understand and navigate. Users can enjoy seamless functionality even across different devices and network conditions

Effortless Sharing

We prioritize a seamless and intuitive user experience, from capturing and editing photos to browsing and sharing content, ensuring that every interaction is effortless and enjoyable.

Privacy & Safety First

We uphold the highest standards of privacy and safety, respecting users' control over their content and personal information, and creating a secure environment free from harassment or abuse.

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