Here, we’d love to write a success story from one of your team to really show off the invention part of your work. Ideally, this would be an example where someone has...
tried an experimental/interesting methodology
We’ll write this as a how-to (first, do X, then do Y) to make it feel even more useful to the audience.
Input needed: someone to interview, who’d be happy for us to write this in the first person. (Here’s what I learned about XYZ..)