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March 2023

Org Supra and Sub Goals Status
Goals
Quarter
Q1
​
Key Parameters
Progress
Comments
Growth of people through a culture of clarity and joyfulness by building 5 MarTech products, and achieving a minimum combined EBITDA of $2.25M by December 2023.
Feeling of joyfulness
000
30
There is mostly fear, insecurity, doubt in the organization due to reduced revenue and some incidents that happened in the org.
Clarity towards roles and goals
000
62
This is WIP. Senior team leads need to develop role clarity- their role is not only to manage business, but drive culture and emotions of the org.
Building martech products
000
44
Slow progress in Q1 as major stress was on deciding the tech stack. As that has now happened with Varun, things would move faster in coming months
EBIDTA
000
65
LoanfyUS and media buying did reasonably OK. Loanfy US looks to build further in Q2. Email team is suffering reduced revenue and PBT. This is creating overall emotional stress on the org.
To build an Organogram by Q1 and design growth path by Q2 at company level through clarity of roles, goals and AAWs for the year 2023.
Organogram clarity
000
75
This has been rolled out with all teams. Implementation will happen in coming months.
Roles clarity
000
56
Started with top 10 senior leaders. They are also in process of imbibing this fully. However some trickle down effect has happened for their team members.
Goals clarity
000
78
Good clarity developed among the senior team leads. This clarity will improve month on month
AAW Clarity
000
40
Still the leadership team is new in this, some base level clarity could develop. Would see major progress over next quarter
As per the scope and timelines decided, build desired product i.e. CL(September 2023), Offerlabs (March 2023), and WTS (April 2023), conceptualize Insightlabs (Month 2023) and deliver Magiclabs phase -1 project by March 2023.
Campaign labs
000
52
Some progress only as main focus shifted on deciding the new tech stack
Rolling out pivot tables
000
80
It is not exactly doing everything expected of the tool.
Shifting data labs to cloud
000
90
Yet to be optimised but the goal has been acheived.
Decision on tech stack
000
100
This has been taken now. Since this was priority, some other development goals took a hit, which would be carried forward over next months.
Loanfy USA to achieve a minimum lead volume of 5.3 million (PBT - 572k$), email team to achieve minimum PBT of 1.56mn$, and media buying team to achieve minimum rev of $1.6M (min 12%GP 118k$) by the end of 2023.
LoanfyUS - Achieve PBT of $116220 by Q1
000
80
Acheived 90K, which is 80% met
Email team-Generate 1.24Mn USD of revenue through email channel by JFM 2023 by maintaining a GP of 364K
000
75
Generated $903k with GP of $278K
Media buying- Achieve GP of 54K in Q1
000
90
Achieved 48k
Marketing - getting more leads for loanfy team
000
100
Increased to 30 leads a month
Marketing - increase traffic on zappian website by 10%
000
100
Increased by 10%
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Progress Observations
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Recommendations
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