Current cards (from your board):
Business Optimisation (Topic) Simplifying Business Models (Topic) Statistics on Business Model Simplification (Data) The Lean Startup & what we can learn (Story) You can plug research in like this:
1. Business Optimisation (Topic)
Use research to define what “optimisation” is not (more features, more offers) and what it is(tightening fit between strategy, model, and resources):
Bring in SME profitability & “simplify before you scale” evidence: Professionalisation of finance, focused innovation, and commercial capability link more strongly to SME viability than increasing product range or customer count. That supports your message: optimisation = simpler, sharper, more profitable model, not just growth. Tie to Enterprise Triangle (strategy + management capability + financial visibility) as the three pillars of a sustainable enterprise, including NGOs. 2. Simplifying Business Models (Topic)
This is where you use the big simplification tools:
Drucker’s purposeful/planned abandonment: Use the “If we were not in this already, would we start now?” question. And his rule that any serious new initiative must state what will be abandoned to fund it. Connect directly to Kraken, Hydra, Medusa (legacy, compounding issues, things that linger). Tyranny of small decisions as the reason simplification is needed: Many rational “yeses” have created a model you’d never design on purpose. Simplification is the deliberate “big decision” that counters that. Cynefin + simplification: Simplifying moves parts of your business from Complex → Complicated → Clear, freeing capacity to handle real external complexity. 3. Statistics on Business Model Simplification (Data)
Use this card to drop in a few high‑leverage stats:
Strategic planning meta‑analysis: planning has a moderate, significant positive impact on performance across 31 studies. Translate: firms that think structurally about their model perform better. NGO financial governance: NGOs with integrated financial planning and strategic allocation show 28–35% greater budget efficiency and 40% fewer compliance incidents. Use this as parallel evidence that structured simplification / governance beats ad‑hoc survival. OECD scalers: a small share of SMEs (>10% growth over 3 years) produce a disproportionate share of new jobs; they succeed through focused scaling, not sprawling models. These stats underpin your “simplify before you scale” and “profit with a purpose” messages.
4. The Lean Startup & What We Can Learn (Story)
Use this to bridge Effectuation → disciplined experimentation:
Lean Startup gives you structured experimentation: build–measure–learn, small bets, kill criteria. You can show how this complements Effectuation (early bootstrapping) but avoids turning into endless tinkering: Combine Lean’s discipline with Drucker’s abandonment: experiments need exit conditions, not just enthusiasm. This is a nice place to contrast good experiments vs Siren experiments: Good: tied to a clear hypothesis about the business model. Siren: unanchored, because “it’s interesting.”