Making the Complex Simple

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Making the Complex Simple

A forthcoming book for founders and leaders of SME's to enable them to solve complex business issues standing in the way of their audacious goals!

Hi👋,

My name is Ash and I am currently writing a book called Making the Complex Simple. As a business founder and/or leader you know that businesses are made up of building blocks. When I say building blocks I am talking about the mission/purpose/vision, systems, legal, finance, accounting, cash-flow, leaders, teams, communications, products and/or services. It's each owner’s, founder’s or CEO's job to use these building blocks to achieve their goals and find a competitive edge which is the difference that allows them to succeed.

Furthermore because these building blocks are interconnected in a system, they are inherently complex. As your business grows, complexity grows, especially when the team grows, the use of technology grows, along with products and services and your targeted consumer values change.

Richard Branson once posted on X (Twitter 2012) :

"Complexity is your enemy.

Any fool can make something complicated.

It is hard to make something simple"

This book helps you make it simple again, so you can achieve your organisation’s audacious goals.

If you are interested in following the book’s progress subscribe to email list at the bottom of the page and I will add you to the newsletter.

If you want to be part of the book, fill in the second contact form and we will find a time to chat.

Below is a copy of the draft introduction and sample topics from the book; plus a book cover design we are considering, feel free to check them out.

Or jump straight to the newsletter and book contact forms by pressing this button

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Go to News letter / contact form

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Sample of the book, the “Introduction”

If you are a dedicated business owner, you have chosen to walk the path of an SME, to give up your precious time away from your family and friends, to work long hours chasing your dream. You have built your business from the ground up, pouring your heart into every action. Yet despite your hard work, you still encounter persistent issues and the business just seems to get more complicated every time you try and fix it. You're not afraid to roll up your sleeves! You are in a position of power to act and make a difference. Then this book is for you - the visionary, the change maker, the tireless leader who, with the right knowledge and guidance can achieve your goals!

I am an author, business owner, a seasoned strategy execution specialist and business optimiser. I have 30 years of experience in complex business environments across the globe. My diverse background spans 14 different industries from defence to hospitality - and everything in between, which provides me with a unique perspective on business challenges. I have dedicated my life to solving webs of business and corporate complexity. As an ex-tradie I am prone to tool related sayings and one that comes to mind is:

"If the only tool, in your tool box is a hammer, you tend to see every problem as a nail..."

Unlike many specialists, I am an expert generalist, master of many tools, tips and methodologies which allows me to tailor solutions to your most wicked problems. My approach is pragmatic and results-driven, focusing on simplifying and clarifying your business processes to achieve efficiency and scale-able growth.

As the business leader solely responsible for success, you have likely felt the frustrating sting of solutions that do not fix problems. You stand witness to the countless waste of precious resources and time, highlighting the consequences of unresolved issues such as - stagnation - inefficiency - the inability to grow let alone scale or even exit the business. This book is my response to that struggle, a guide crafted to break the chains that bind you to operational quagmires and sets you on a path to reclaim your time, your vision, and your business's true potential.

In this book, you will undertake a journey to define the problems, impacts, discover the root causes, and unwind complexity. Ultimately this book will set you on the path to transform your business into a streamlined engine of success. Using small and easy to manage steps, I will give you the tools, knowledge and confidence to simplify complex business models, making your operations efficient and manageable. From there you can learn to navigate the complexity of growth and change with ease, having established a solid foundation to build on in an ever evolving marketplace. Are you ready to take your business to the next level? This book is your road-map to removing complexity, solving long term issues and unlocking hidden potential. We'll start by simplifying what makes your business tick. Forget complex jargon – we'll focus on the core things that matter most to your customers. Then, we'll use smart tools to streamline your operations and identify areas for growth. Imagine your business running smoother, faster, and ready to scale up if you wish – that's the power waiting for you!

Sample of the topics covered

What the book is about

Who is the book for (hint Owners, Founders, Leaders of SME)

Understanding Complexity and Simplicity

Simplifying and Optimising Business Models

Pragmatism in Business Problem Solving

Solutions, Executing & Integrating

Leveraging Technology for Efficiency and Growth

Adapting to Market Changes

Book cover

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Draft cover

Draft cover

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Newsletter and book contact forms

Join the news letter:

The newsletter comes out every two weeks and will provide updates on the progress of each chapter of the book, test ideas with you, share samples, insights and explore ideas I have not covered yet.

I want to receive updates and join the book news letter, then press this button 👉

Newsletter

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Be a part of the book

I currently have some great examples to draw on, from large to small enterprises, for profit to socially conscience enterprises but I am always looking for more, especially form a diverse global environment. If you are the owner, founder and or leader of an SME, ideally 2Million+ yearly revenue and on your way to 8 figures, who has potential complex issues you’d be happy to share then let us have a chat. I am happy to offer free consulting advice and involve you in deeper testing of the book’s concepts.

I am an owner, founder or leader of an SME and I want to be a part of this book then press this button 👉

Contact form to Explore being a part of the book.

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