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PLG Handbook for Startups
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PLG Handbook for Startups
PLG Handbook for Startups
PLG handbook for startups
Chapter 1 - PLG Financial Model Resources
Chapter 2 - Tech Stack Resources
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Chapter 1 - PLG Financial Model Resources
Example of a PLG financial model based on the steps described in the article below
MK
Madhukar Kumar
Last edited 574 days ago by Madhukar Kumar
Link to medium article
Link to substack
The model is based on the following assumption:
Generate a revenue of $1M with a budget of $650K with a dollar efficiency of spending 65 cents for $1 of revenue.
The conversion rates are purely for example purposes and will depend on a number of things not covered here.
The monthly tracker has a 10% monthly growth built in month over month.
The second table has numbers rounded off.
Sum of Monthly Cost:
$114,950.00
Sum of Unique Visitors Needed:
74304
Annual Growth Plan
Annual Growth Plan
Channel
Unique Visitors Needed
Conversion Rate
Monthly Sign-Ups
Conversion to Paid %
Number of Paid Customers
Cost per Sign-Up
Monthly Cost
Channel
Unique Visitors Needed
Conversion Rate
Monthly Sign-Ups
Conversion to Paid %
Number of Paid Customers
Cost per Sign-Up
Monthly Cost
1
Paid search
2204
0.9%
20
5%
1
$25.00
$5,000.00
2
Social media ads
2352
1%
23
5%
1
$50.00
$1,150.00
3
Email marketing
2646
0.5%
13
5%
1
$25.00
$325.00
4
Content marketing
3107
2%
62
5%
3
$75.00
$4,650.00
5
Referral programs
3408
2%
69
5%
3
$75.00
$5,175.00
6
Partnerships
4124
2%
83
5%
4
$100.00
$8,300.00
7
Events
4714
5%
251
5%
13
$125.00
$31,375.00
8
PR
2955
1%
30
5%
2
$50.00
$1,500.00
9
Organic
11642
1.8%
209
5%
10
N/A
10
Total
37152
760
38
$57,475.00
11
12
There are no rows in this table
Monthly KPI Tracker
Monthly KPI Tracker
Channel
Monthly Sign-Ups
Number of Paid Customers
Monthly Cost
Month 1 Sign Ups
Month 2 Sign Ups
Month 3 Sign Ups
Month 4 Sign Ups
Month 5 Sign Ups
Month 6 Sign Ups
Month 7 Sign Ups
Month 8 Sign Ups
Month 9 Sign Ups
Month 10 Sign Ups
Month 11 Sign Ups
Month 12 Sign Ups
Channel
Monthly Sign-Ups
Number of Paid Customers
Monthly Cost
Month 1 Sign Ups
Month 2 Sign Ups
Month 3 Sign Ups
Month 4 Sign Ups
Month 5 Sign Ups
Month 6 Sign Ups
Month 7 Sign Ups
Month 8 Sign Ups
Month 9 Sign Ups
Month 10 Sign Ups
Month 11 Sign Ups
Month 12 Sign Ups
1
Paid search
20
1
$500.00
10
11
12
13
15
16
18
19
21
24
26
29
2
Social media ads
23
1
$1,150.00
10
11
12
13
15
16
18
19
21
24
26
29
3
Email marketing
13
1
$325.00
6
7
7
8
9
10
11
12
13
14
16
17
4
Content marketing
62
3
$4,650.00
25
28
30
33
37
40
44
49
54
59
65
71
5
Referral programs
69
3
$5,175.00
35
39
42
47
51
56
62
68
75
83
91
100
6
Partnerships
83
4
$8,300.00
41
45
50
55
60
66
73
80
88
97
106
117
7
Events
251
13
$31,375.00
125
138
151
166
183
201
221
244
268
295
324
357
8
PR
30
2
$1,500.00
15
17
18
20
22
24
27
29
32
35
39
43
9
Organic
209
10
N/A
100
110
121
133
146
161
177
195
214
236
259
285
10
Total
760
38
$52,975.00
11
There are no rows in this table
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