A framework and methodology to build a PLG plan for the entire year including budget and capital allocation planning.
Published on Feb 20 here -
Chapter 2 - How to build the tech stack for effective PLG
In this chapter we look at how to build a tech stack for effective PLG by categorizing all technologies under three categories - the presentation layer, data layer and the orchestration layer. The chapter details pros and cons of alternatives and best practices to put the architecture and the tech stack together.
Published on March 20 here -
Chapter 3 - Creating a sign-up page and pricing
Best practices in sign-up with examples.
Tools and technology to build a sign-up process with a high conversion rate.
Chapter 4 - Creating PLG Campaigns - SEO
Where to start with research and keywords?
Tools of the trade- SEM Rush, AHREF, Search console
Content strategy (everyone writes)
Hub, pillar and spoke model
Tools and technology for ideas and content creation