PLG Handbook for Startups

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PLG Handbook for Startups

PLG handbook for startups

A work in progress TOC for a book meant for B2B startups to implement PLG

Madhukar Kumar

Chapter 1 - Building a financial model for PLG

A framework and methodology to build a PLG plan for the entire year including budget and capital allocation planning.

Published on Feb 20 here -

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Chapter 2 - How to build the tech stack for effective PLG

In this chapter we look at how to build a tech stack for effective PLG by categorizing all technologies under three categories - the presentation layer, data layer and the orchestration layer. The chapter details pros and cons of alternatives and best practices to put the architecture and the tech stack together.

Published on March 20 here -

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Chapter 3 - Creating a sign-up page and pricing

Best practices in sign-up with examples.

Pricing strategies.

Tools and technology to build a sign-up process with a high conversion rate.

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Chapter 4 - Creating PLG Campaigns - SEO

Where to start with research and keywords?

Tools of the trade- SEM Rush, AHREF, Search console

Content strategy (everyone writes)

Hub, pillar and spoke model

Tools and technology for ideas and content creation

Backlinks

Free vs paid

Source + Outreach

Building a team

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Chapter 5 - Creating PLG Campaigns - Paid

Experimentation as a strategy

Strategy - Top of the funnel

Glossary of definitions - CPC, CPM, CPA

Google

LinkedIn - Ads vs leads

UTMs and attribution.

Tools - Houseware, Hockeystack, BigQuery with Metamask

Agencies vs doing it yourself

Create a weekly dashboard

Chapter 6 - NPD and doing product launches

The anatomy of a launch

How to plan and execute a launch flawlessly

Tools of the trade

Product Hunt

Reach out to community prior to the launch

Hunt a hunter

Landing page for PH audience

A specific offer for PH

Write in plain English

Add a video

Add the first comment as a maker

Activate your employees

Use social

Chapter 7 - Product Experience - Onboarding

Tools - Appcues, Walkme, UserPilot

The first 15 min

No friction sign up

Progressive discovery

Three steps rule

Personalize

Gradation of experience

Measurement

Chapter 8 - Nudges

Progressing a user - the psychology of product adoption

Credits and gamification

Tools and technology for nudging

Cleaning up

Chapter 9 - Community

Defining your audience

Build vs leveraging existing communities

Watering holes

Hackathon and competitive programming

Do’s and Don’ts of Hackathons

Affiliate programs

A word about Developer Relations (DevRel)

Meetups

Tools - Discord vs Slack. Forem vs Discourse

Team

Chapter 10 - PLG for B2B

PLG with Sales team

PLPG

Sales Play methodology

Chapter 11 - AR and PR

What is the role of AR/PR in the world of PLG.

How to get started with AR and PR.

The tools of the trade and how to stand out.

Bonus Chapter

Brand marketing to drive Inbound

Gallery

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