Chapter 1 - Building a financial model for PLG
A framework and methodology to build a PLG plan for the entire year including budget and capital allocation planning.
Published on Feb 20 here -
Chapter 2 - How to build the tech stack for effective PLG
In this chapter we look at how to build a tech stack for effective PLG by categorizing all technologies under three categories - the presentation layer, data layer and the orchestration layer. The chapter details pros and cons of alternatives and best practices to put the architecture and the tech stack together.
Published on March 20 here -
Chapter 3 - Creating a sign-up page and pricing
Best practices in sign-up with examples. Tools and technology to build a sign-up process with a high conversion rate. Chapter 4 - Creating PLG Campaigns - SEO
Where to start with research and keywords? Tools of the trade- SEM Rush, AHREF, Search console Content strategy (everyone writes) Hub, pillar and spoke model Tools and technology for ideas and content creation Chapter 5 - Creating PLG Campaigns - Paid
Experimentation as a strategy Strategy - Top of the funnel Glossary of definitions - CPC, CPM, CPA Tools - Houseware, Hockeystack, BigQuery with Metamask Agencies vs doing it yourself Create a weekly dashboard Chapter 6 - NPD and doing product launches
How to plan and execute a launch flawlessly Reach out to community prior to the launch Landing page for PH audience Add the first comment as a maker Chapter 7 - Product Experience - Onboarding
Tools - Appcues, Walkme, UserPilot Chapter 8 - Nudges
Progressing a user - the psychology of product adoption Tools and technology for nudging Chapter 9 - Community
Build vs leveraging existing communities Hackathon and competitive programming Do’s and Don’ts of Hackathons A word about Developer Relations (DevRel) Tools - Discord vs Slack. Forem vs Discourse Chapter 10 - PLG for B2B
Chapter 11 - AR and PR
What is the role of AR/PR in the world of PLG. How to get started with AR and PR. The tools of the trade and how to stand out.
Bonus Chapter
Brand marketing to drive Inbound