Explore

What Makes a Good Logo

What we cover:

Why logo exists

What makes a good logo

Why logo exists

It’s been around primarily to identify

For example: the two flags (the Russian and the Netherland flags)

Secondarily: To further your brand, and attracting your audience

What makes a good logo:

Intentional and needs to be appropriate - not necessarily tell the audience on what you do.

Does it reflect the brand’s personality?

Will it appeal to our target audience?

Does it match the feeling we want to evoke?

Simple and timeless - such as Apple, IBM, Nike, TED, Chase - simple logos leaves room from other elements

Reduce better, last longer

More flexible, pair more easily

Remove all the unnecessary elements

Don’t expect a logo to do more than it should - don’t depends on a logo to handle all the brand strategy elements

Avoid trends to create something timeless - simplicity and good design principles

Less but better

Start in black and white, then work on colour

What going to work in black and white will become even more lively in color, but it doesn’t go the other way around.”

- Sagi Haviv

For example: BT - a paid sports broadcasters:

⁠

Screen Shot 2022-02-07 at 2.06.29 PM.png

⁠

Screen Shot 2022-02-07 at 2.07.23 PM.png

⁠

The problem on the left:

They’re only good in a white background

The problem on the right:

Solving the first problem but it’s not distinctive

Create distinctive yet conceptual:

Be unique and recognizable

Trademark search, make sure you pay attention to the industry

Never steal another designer work, be inspired instead

Be different amongst your competitors

Steer clear from cliche’s color

—Martin Neumir

When everyone is Zig, you Zag

Stroke a cliché until it purrs like a metaphor

Alan Fletcher, Co-founder of Pentagram

Check out an example of awesome logos

here⁠

Conceptual:

Get a creative spark through the strategy

Pushing the boundaries by having a collaborative discussion with the client

Conceptual is not putting a lot of meanings in a logo, it’s about taking one strong big creative idea to support it.

Want to print your doc?
This is not the way.

Try clicking the ··· in the right corner or using a keyboard shortcut (

CtrlP

) instead.