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Brand Design Mastery
Syllabus
Course Checklist
Brand Design Project Checklist
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Mod 1 - Intro & Welcome
Mod 2 - Closing a project
Mod 3 - Brand Strategy
Mod 4 - Creative Direction
Mod 5 - Logo Design
Mod 6 - Identity Design
Mod 7 - Brand Delivery
Mod 8 - Closing Remarks
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Mod 3 - Brand Strategy

Understanding and Developing Brand Strategy
 
Defining Business Purpose, Vision and Mission
 
Defining the Customer Persona
 
Defining Market Position
 
Finding The Big Idea
 
How to Run a Successful Strategy Session
 
Developing the Strategy
 
Presenting the Strategy
 
Case Study: DoubleYou
 
Mod 3 Assignment
 
Template
 
Recommended Reads
 



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