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Brand Design Mastery
Syllabus
Course Checklist
Brand Design Project Checklist
Projects & Certification
Mod 1 - Intro & Welcome
Mod 2 - Closing a project
Mod 3 - Brand Strategy
Mod 4 - Creative Direction
Mod 5 - Logo Design
Mod 6 - Identity Design
Mod 7 - Brand Delivery
Mod 8 - Closing Remarks
Misc.
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Mod 3 - Brand Strategy
Understanding and Developing Brand Strategy
Defining Business Purpose, Vision and Mission
Defining the Customer Persona
Defining Market Position
Finding The Big Idea
How to Run a Successful Strategy Session
Developing the Strategy
Presenting the Strategy
Case Study: DoubleYou
Mod 3 Assignment
Template
Recommended Reads
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