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Brand Design Mastery
Syllabus
Course Checklist
Brand Design Project Checklist
Projects & Certification
Mod 1 - Intro & Welcome
Mod 2 - Closing a project
Mod 3 - Brand Strategy
Mod 4 - Creative Direction
Mod 5 - Logo Design
Mod 6 - Identity Design
Mod 7 - Brand Delivery
Mod 8 - Closing Remarks
Misc.
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Syllabus

Module 1: Welcome

Course overview and how to make the best of it
Introduction to your instructors
Course Projects & certification
An Overview of the branding process

Module 2: Closing a Brand design project

The value of a strategic brand design process
The Discovery Call
Pricing & Scope
Proposals & Negotiation

Module 3: Brand Identity Strategy

Understanding & Developing Brand Strategy
Defining business purpose: Vision & Mission
Defining customer persona
Defining Market Position
Finding The Big Idea
How to run a successful Strategy Session
Developing the strategy & gaining insight
Presenting the strategy to the client
Case studies and examples

Module 4: Developing Visual Direction

Understanding what a visual direction is
Finding inspiration & generating ideas
Getting started creating mood boards
Pulling it all together
Presenting your visual direction to the client
Case studies & examples

Module 5: Designing Logos

What makes a good logo
Sketching logo ideas
Vector techniques for logos
Refining the logo and composition
Case studies & examples

Module 6: Designing a Visual Identity

Developing a design concept through visuals
Selecting colors
Selecting and working with type
Additional visual elements
Applying the brand online & offline: doing mockups
Working with images & icons
Putting it all together: the creative presentation
Presenting your work and getting feedback
Revisions & refinements
Case studies & examples

Module 7: Delivering the new brand

Creating brand guidelines
Delivering files and assets
Wrapping up the project

Module 8: Advanced Branding Topics

Handling Rebranding
Naming
Brand Architecture

Module 9: Conclusion & What’s next

Getting your certification
What’s next?

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