Explore

Sketching ideas

Any designers start with a pen + a paper, it allows you to use your brains for creative thinking.

Remember, sketching ideas on paper will allow you to take control vs. being tempted by the different tools that the digital editor is providing.

Here are some tips you can integrate during your workflow:

Please remember that it’s a long-term process, the more you do it the more confident you’ll be come.

Write out the brand name - write it in every each way, and explore all the different ways of doing it. Then see what that looks like, which can lead you to a Wordmark.

Change up the different weights of the fonts, it can be bold, or light, draw some serifs, hand lettering.

Explore letterforms and monograms

Explore symbols - what does the name suggest, can you explore using a pictorals or abstract

Keep going and push as much as you can

Only look at reference when you’re stuck - trust your creativity juice but please do look up examples when you feel like you need a bit more inspiration - don’t copy

Start on a plain paper (or get a layout pad) - it’ll allow you to do multiple iterations

Refine as much as possible on the grid and paper before you’re taking it to digital

Experiment with different grids - such as circles, small or big squares, triangles or boxes

Try on different pens such as Sharpies, markers, try on different strokes, or paint brushes out.

Depending on your brief and your strategy, this may already enough for you to come up with the big idea. Regardless, it’s still a good practice to take some time to sketch it out and explore the different ideas and methods.

Summary:

Start on paper

Explore lots of ideas

Try different grids/pens

Refine with your pencil before vectorizing

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Try clicking the ··· in the right corner or using a keyboard shortcut (

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